Browse Definitions :
Definition

social currency

Social currency is the personal assets and attributes of an individual that help them succeed in interactive social channels. The term commonly refers to online social networks, particularly in recent use, but it also refers to real life and the online/physical hybrid environment that is typical of modern life.

The word currency, in a broad sense, refers to anything that can be used as a medium of exchange. In the case of social currency, there is usually no precise monetization and no explicit exchange of assets. The exchange is typically something that occurs naturally and may not be immediately recognized. Although it doesn’t usually involve monetary or even tangible assets, people may capitalize on their social currency through, for example, advertising deals.

Social influence is a prime example of social currency. People can gain influence through various means. They may share content on social media as subject experts, for example, in an engaging way that attracts a following. Followers, in turn, are another example of social currency, and people with larger groups of followers naturally have more influence.

Social currency also includes positive personal attributes that tend to help people succeed in both physical and digital interpersonal environments such as knowledge, status, intelligence, connections, looks, charm and a sense of humour.

The concept of social currency arose from the French sociologist Pierre Bourdieu’s social capital theory, which explored the benefits of social cooperation.

This was last updated in July 2019

Continue Reading About social currency

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • customer intelligence (CI)

    Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources ...

  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

  • neuromarketing

    Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically ...

Close