Browse Definitions :
Definition

social currency

Social currency is the personal assets and attributes of an individual that help them succeed in interactive social channels. The term commonly refers to online social networks, particularly in recent use, but it also refers to real life and the online/physical hybrid environment that is typical of modern life.

The word currency, in a broad sense, refers to anything that can be used as a medium of exchange. In the case of social currency, there is usually no precise monetization and no explicit exchange of assets. The exchange is typically something that occurs naturally and may not be immediately recognized. Although it doesn’t usually involve monetary or even tangible assets, people may capitalize on their social currency through, for example, advertising deals.

Social influence is a prime example of social currency. People can gain influence through various means. They may share content on social media as subject experts, for example, in an engaging way that attracts a following. Followers, in turn, are another example of social currency, and people with larger groups of followers naturally have more influence.

Social currency also includes positive personal attributes that tend to help people succeed in both physical and digital interpersonal environments such as knowledge, status, intelligence, connections, looks, charm and a sense of humour.

The concept of social currency arose from the French sociologist Pierre Bourdieu’s social capital theory, which explored the benefits of social cooperation.

This was last updated in July 2019

Continue Reading About social currency

Networking
  • subnet (subnetwork)

    A subnet, or subnetwork, is a segmented piece of a larger network. More specifically, subnets are a logical partition of an IP ...

  • Transmission Control Protocol (TCP)

    Transmission Control Protocol (TCP) is a standard protocol on the internet that ensures the reliable transmission of data between...

  • secure access service edge (SASE)

    Secure access service edge (SASE), pronounced sassy, is a cloud architecture model that bundles together network and cloud-native...

Security
  • cyber attack

    A cyber attack is any malicious attempt to gain unauthorized access to a computer, computing system or computer network with the ...

  • digital signature

    A digital signature is a mathematical technique used to validate the authenticity and integrity of a digital document, message or...

  • What is security information and event management (SIEM)?

    Security information and event management (SIEM) is an approach to security management that combines security information ...

CIO
  • product development (new product development)

    Product development -- also called new product management -- is a series of steps that includes the conceptualization, design, ...

  • innovation culture

    Innovation culture is the work environment that leaders cultivate to nurture unorthodox thinking and its application.

  • technology addiction

    Technology addiction is an impulse control disorder that involves the obsessive use of mobile devices, the internet or video ...

HRSoftware
  • organizational network analysis (ONA)

    Organizational network analysis (ONA) is a quantitative method for modeling and analyzing how communications, information, ...

  • HireVue

    HireVue is an enterprise video interviewing technology provider of a platform that lets recruiters and hiring managers screen ...

  • Human Resource Certification Institute (HRCI)

    Human Resource Certification Institute (HRCI) is a U.S.-based credentialing organization offering certifications to HR ...

Customer Experience
  • contact center agent (call center agent)

    A contact center agent is a person who handles incoming or outgoing customer communications for an organization.

  • contact center management

    Contact center management is the process of overseeing contact center operations with the goal of providing an outstanding ...

  • digital marketing

    Digital marketing is the promotion and marketing of goods and services to consumers through digital channels and electronic ...

Close