Browse Definitions :

Getty Images

Healthcare Strategies: Improving Pharmaceutical Partnerships

Host Alivia Kaylor interviews two Walgreens employees about specialty pharmacies providing personalized care through digital tools.

In this two-part episode of the Healthcare Strategies podcast, Lisa Mymo, vice president of pharma and financial services at AllianceRx Walgreens Pharmacy, and Kathy Kokoski, RPh, CSP and director of pharma operations at AllianceRx Walgreens Pharmacy, explain how their specialty pharmacy uses digital tools to improve both patient outcomes and partnerships between pharmacies and pharmaceutical manufacturers.

Specialty pharmacies use personalized care strategies to improve patient outcomes, increase patient satisfaction and enhance quality of life for patients with rare or chronic conditions. Patients can opt in to receive texts and emails as they continue along the patient journey, reminding them to refill or take their medication.

Digital communication gives physicians, pharmacists and manufacturers more data to better serve the patient. AllianceRx Walgreens found that most patients choose to opt in to digital communication, and for the majority that do, orders have a faster turnaround time.

"The ultimate goal for pharma, as well as the specialty pharmacy, is to keep the patient on the therapy that has been prescribed to them by their physician," Kokoski said.

It also strengthens the relationship between pharmacy and manufacturer.

"The nice thing about being the specialty pharmacy is we have dispense data. We'll take a look at that and analyze: How are the patients doing? If we notice at a certain point in the patient's journey that the patients drop off between, I'll say, dispense three and dispense four, we're able to partner with our manufacturer and say, 'Hey, here's what we're noticing, and we think that the patient could benefit from an additional touchpoint.'" Kokoski added.

Listen to the full podcast to hear more, and be sure to subscribe to Healthcare Strategies on Apple Podcasts, Spotify or Google Podcasts.

More data enables healthcare providers to better identify points in the patient journey when the patient needs extra support. If there's an adherence concern or a reported side effect, it can trigger the need to speak with a pharmacist. Pharmacies in partnership with manufacturers can also reinforce medication information that was already provided to the patient by the pharmacist and the physician but may have been difficult to absorb. As patients progress to self-manage chronic conditions, disease-specific programs are tailored to support and empower them to self-manage.

The episodes also touch on how regulation can act as a barrier between patient care and the pharmaceutical industry. Manufacturers need data but should only have access to data that patients consent to sharing with the manufacturer.

"[HIPAA] drives how the specialty pharmacy can be compensated for services that we might be providing on behalf of the pharmaceutical manufacturer. We've got to disclose to that patient that we're being paid, whether it's to provide data, whether it's to provide additional clinical support," Mymo said.

Dig Deeper on Data and data management

  • firewall as a service (FWaaS)

    Firewall as a service (FWaaS), also known as a cloud firewall, is a service that provides cloud-based network traffic analysis ...

  • private 5G

    Private 5G is a wireless network technology that delivers 5G cellular connectivity for private network use cases.

  • NFVi (network functions virtualization infrastructure)

    NFVi (network functions virtualization infrastructure) encompasses all of the networking hardware and software needed to support ...

  • cybersecurity

    Cybersecurity is the practice of protecting internet-connected systems such as hardware, software and data from cyberthreats.

  • Advanced Encryption Standard (AES)

    The Advanced Encryption Standard (AES) is a symmetric block cipher chosen by the U.S. government to protect classified ...

  • operational risk

    Operational risk is the risk of losses caused by flawed or failed processes, policies, systems or events that disrupt business ...

  • Risk Management Framework (RMF)

    The Risk Management Framework (RMF) is a template and guideline used by companies to identify, eliminate and minimize risks.

  • robotic process automation (RPA)

    Robotic process automation (RPA) is a technology that mimics the way humans interact with software to perform high-volume, ...

  • spatial computing

    Spatial computing broadly characterizes the processes and tools used to capture, process and interact with three-dimensional (3D)...

  • OKRs (Objectives and Key Results)

    OKRs (Objectives and Key Results) encourage companies to set, communicate and monitor organizational goals and results in an ...

  • cognitive diversity

    Cognitive diversity is the inclusion of people who have different styles of problem-solving and can offer unique perspectives ...

  • reference checking software

    Reference checking software is programming that automates the process of contacting and questioning the references of job ...

Customer Experience
  • martech (marketing technology)

    Martech (marketing technology) refers to the integration of software tools, platforms, and applications designed to streamline ...

  • transactional marketing

    Transactional marketing is a business strategy that focuses on single, point-of-sale transactions.

  • customer profiling

    Customer profiling is the detailed and systematic process of constructing a clear portrait of a company's ideal customer by ...