Activity Matters

Fuel your pipeline faster with real insights about real people.

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Right now, there’s active demand for your solutions that you can’t see.…

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Across every geography, at your prospect accounts, project teams are starting their buyer’s journeys every day.

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Many will be more than halfway through their journey before you even find out.

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And left untouched, many of these active buying teams won’t engage with you of their own accord.

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This buyer activity matters to the growth of your business. If you miss it, it’s gone for good.

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With the industry’s only opt-in Prospect-Level Intent™ data, TechTarget makes sure you don’t.

Find the opportunities you need

Just a few years ago, you might have turned to programmatic advertising to blanket your entire TAM. It’s a brute force approach – expensive, inaccurate or worse – and, of course, it’s relatively low-yield.

That’s why TechTarget supports more than 140 online enterprise tech communities: To help you capture demand far more productively.

When our 20 million opted-in users need buying-decision guidance, they come to our sites – to research, learn and decide.

And that’s how we gain GDPR- and CCPA-compliant permission to deliver the actionable insights you need to break in.

The data set shown here comes from just two of our over 200 hyper-specific categories – Flash Storage and CyberSecurity. (See the hundreds more that only TechTarget can offer.)

Clients access this active demand via our Priority Engine™ platform.

And since the data’s at the person-level (and it’s GDPR/CCPA compliant), you’ll be able to take relevant targeted action immediately, without risk. You’ll instantly see how to better personalize your outreach – driving far higher productivity and yield. And…

Relevant personalization drives conversion.

Relevant personalization fuels your pipeline faster.

Relevant personalization closes more deals.

Pursue the real opportunities that are happening now

Now take another look at the geographic demand map.

Each dot represents a Zip code with at least one opted-in individual on an active buying team.…

Some are researching Flash Storage solutions; others, CyberSecurity. They light up when they’re when researching to buy. They disappear quickly again when they’re done. If you miss these opportunities, you’re out of luck.

Because the data is so detailed, you can be confident these aren’t just news-driven surges. They’re real opportunities – collaborating teams of the actual people who are looking to solve real business issues.

TechTarget’s uniquely specific audiences deliver the precision you need to be far more productive across your go-to-market teams.

Now let’s zoom in closer to understand how to use this information for better Sales and Marketing results.

(Expand the sections below to learn more.)

Sales use cases

Let’s look at demand in a typical Sales territory – the U.S. Southeast. Based on their research activity in the CyberSecurity category, you can clearly see exactly which accounts to prioritize in your outreach each week.

It can be easy to ignore demand in the early stages – but here, by highlighting the changes in one national account’s demand intensity over time, we’re showing just how important it is to prioritize your actions to get in early. If you wait too long, you’ll just be one more vendor among many.

To capitalize on an account like Mutual of Omaha, you’d want to see it early and engage it immediately. That’s the best way to create preference for your solution and to protect the opportunity from others who’ll be trying to break in after you.

Mutual of Omaha

Develop breakthrough outreach

Next, let’s examine what these active buyers really care about – information at the person-level that only TechTarget can provide.

Watch how this next chart changes as interests in very specific topics shift from week-to-week. As a sales team, you want to leverage this person-specific intelligence into how you’re personalizing your ongoing communications.

When you know exactly what’s resonating with your prospects at every moment, you have what you need to be more relevant in every interaction.

Only TechTarget provides this level of specificity.

Every week, they’re reading articles like these that you’d otherwise know nothing about. You can use this to match your value propositions to exactly what they’re looking for. To learn more about this type of content, click on the links in the table below.

Sample CyberSecurity Content, by Funnel Stage

Marketing use cases

Making ABM campaigns more effective

Starting nationally, let’s put ourselves in the shoes of an industry vertical account team and the ABM marketing that supports them. Here we’re showing Flash Storage demand from only a small, highly specific list of top Financial Services accounts.

Below, we’re drilling into a single specific account, Wells Fargo. We’re comparing activity at the account in Flash Storage to their interest in CyberSecurity. First, watch how the buyers’ journeys evolve across the different locations on the respective buying teams – granularity that only TechTarget can supply. To win more opportunities, you have to know where they’re centered.

Wells Fargo

Note that the engagement patterns differ between the two tech categories. If you offer two different solutions, you’ll want to leverage this kind of category-specific detail to further strengthen your own engagement strategies.

Next, we’ll look at which members of the buying team are active and when. See that while specialist players appear consistently, senior titles pop in and out. Don’t get caught waiting only for signals from senior players that you could easily miss. Identify opportunities based on demand intensity and get in early with the core project team members, to influence them directly, so they’ll open doors for you. Only TechTarget can tell you who these people really are.

Better content drives better conversion

Now let’s examine what these buyers really care about.

We can show you exactly what decision-support material the relevant buying team is consuming, and when. Take a look at how that varies with the stage of their journey.

Watch how this chart changes as interests in very specific topics shift week-to-week. With this information, you know exactly what your targets care about.

Only TechTarget supports this level of personalization.

Use this to inform your tactics. You’ll get better response and conversion.

Use it to guide strategy. Your offerings will resonate more powerfully when you connect them directly to what prospects already care about.

Maximize account revenue

Whether you’re in Sales or Marketing, there are three things you need to maximize account-based revenue:
  1. You need early warning of every relevant buy-cycle anywhere inside an account. Only TechTarget covers that.
  2. You need to know exactly who’s involved. Only Priority Engine gives you direct access to all the active buyers – the real people who have opted-in to your outreach.
  3. You have to reach out relevantly. So you need super-specific knowledge of the client’s business situations and how that connects to your offerings. Only Priority Engine enables all that in an instant.

Priority Engine: The accounts that matter and the contacts that convert

Real intent data-driven success requires the active opt-in buyers. Because that’s who you’ll engage with. And they’re only available from TechTarget.

With Priority Engine Prospect-Level Intent™, you’ll always know exactly who to engage now.

Priority Engine Prospect-Level Intent

You’ll know each buyer’s specific hot buttons, so you can speak to them on their own terms – aligning your strengths to what they care about.

You’ll know each buyer’s specific hot buttons, so you can speak to them on their own terms – aligning your strengths to what they care about.

You’ll align your strengths and position them for you.

Don’t wait to act on the demand in your markets.

Start here with a Priority Engine demonstration customized for you.