Insights-driven innovation for marketing & sales impactLearn Why
From the beginning, we’ve recognized that enterprise tech buyers need definitive guidance and insight when researching purchases. Written specifically for them, TechTarget’s problem-solving content achieves first-page ranking in organic search across more than 10,000 specific topics. Our readership’s editorial and marketing consumption patterns provide us unique insights into their needs and behaviors.
Through two decades of optimization, we’ve perfected ways of strengthening their interest and influencing their actions. Every day, we keep our finger on the pulse of what’s happening in your target market, what’s working for marketers and how we can better assist you in reaching your goals.
TechTarget helps more than 1,300 tech companies achieve sustainable pipeline impact.
Our clients partner with TechTarget to combine the buyer visibility they require with the execution speed they need to be competitive in their markets.
- Over 19 million serious technology buyers researching needs and solutions
- Original, independent, targeted content continuously enriching more than 140 technology-specific web communities
- Global marketing solutions, services and advice from a network of locations in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney
- High-impact brand consideration, demand generation and social media engagement programs optimized via our unmatched Activity Intelligence™ purchase intent insight infrastructure
Our end-to-end services use purchase intent insight to support client needs all along the marketing value chain from strategy through execution to reporting and optimization.
- Account-based philosophy. Success at influencing technology decision-making depends on better visibility into purchase intent across buying teams. Built with continuous monitoring, our insights provide a detailed topographical map of technology information consumption inside target accounts.
- Early “warning.” By continuously monitoring editorial consumption, we know exactly when an account begins to exhibit purchase behaviors.
- Rapid response. With an infrastructure and processes designed for fast action, TechTarget can help you act on clear purchase intent signals as they develop.
- Capture more demand. By seeing behavior sooner and acting on it faster, TechTarget clients can maximize their pipeline impact. By understanding markets, accounts and individuals better, they build more robust strategies to sustain progress over time.
Leading technology companies work with usLearn Why
I’ve worked with TechTarget for more than 12 years. We work together to determine the ideal combination of activity that gives us the most traction for both awareness and demand generation.”
– Louise Crawford, Sr. Director, Worldwide Demand, Silver Peak
TechTarget has won over 200 awards from many prestigious institutions for editorial excellence, business innovation and being a great place to work.