Insights-driven innovation for marketing & sales impact

Learn Why

From the beginning, we’ve recognized that enterprise tech buyers need definitive guidance and insight when researching purchases. Written specifically for them, TechTarget’s problem-solving content achieves first-page ranking in organic search across more than 10,000 specific topics. Our readership’s editorial and marketing consumption patterns provide us unique insights into their needs and behaviors.

Through two decades of optimization, we’ve perfected ways of strengthening their interest and influencing their actions. Every day, we keep our finger on the pulse of what’s happening in your target market, what’s working for marketers and how we can better assist you in reaching your goals.

TechTarget helps more than 1,300 tech companies achieve sustainable pipeline impact.

Our clients partner with TechTarget to combine the buyer visibility they require with the execution speed they need to be competitive in their markets.

20 years of continuous innovation

Our content creates value for tech buyers. Our capabilities help build business for you.

TechTarget end-to-end

  • Over 19 million serious technology buyers researching needs and solutions
  • Original, independent, targeted content continuously enriching more than 140 technology-specific web communities
  • Global marketing solutions, services and advice from a network of locations in Boston, London, Munich, Paris, San Francisco, Singapore and Sydney
  • High-impact brand consideration, demand generation and social media engagement programs optimized via our unmatched Activity Intelligence™ purchase intent insight infrastructure

Action-oriented service

Our end-to-end services use purchase intent insight to support client needs all along the marketing value chain from strategy through execution to reporting and optimization.

  • Account-based philosophy. Success at influencing technology decision-making depends on better visibility into purchase intent across buying teams. Built with continuous monitoring, our insights provide a detailed topographical map of technology information consumption inside target accounts.
  • Early “warning.” By continuously monitoring editorial consumption, we know exactly when an account begins to exhibit purchase behaviors.
  • Rapid response. With an infrastructure and processes designed for fast action, TechTarget can help you act on clear purchase intent signals as they develop.
  • Capture more demand. By seeing behavior sooner and acting on it faster, TechTarget clients can maximize their pipeline impact. By understanding markets, accounts and individuals better, they build more robust strategies to sustain progress over time.

More demand. Better results. 1,300 B2B tech customers agree.

Looking to engage your target audience more effectively? For over 20 years, TechTarget has become standard for great companies like yours.

8×8
Actifio
AWS
Box
Cisco
Citrix
Commvault
Dell Technologies
Fuze
HPE
IBM
Masergy
Microsoft
New Relic
Nutanix
Oracle
OutSystems
Qlik
SAS
ServiceNow
Splunk
Veeam
Vmware
Yellowfin

In diverse categories like AI, BI, & Big Data, more vendors turn to TechTarget because of the hyper-specificity we can provide.

CRM. CX. SCM. HCM. ERP. ECM. Whatever your acronym, we capture the audiences that help more innovative business application vendors succeed.

Just as Cloud & DevOps go hand-in-hand, all of the top 5 cloud application vendors, and all of the top 15 hybrid cloud vendors turn to TechTarget.

The top vendors winning in the Data Center & Virtualization space depend on TechTarget to fuel their pipelines.

Channel players are quickly discovering there’s incredible value in real purchase intent for growing more business faster.

As EUC continues to evolve, more innovative companies continuously rely on TechTarget.

We connect more great networking vendors to more great networking customers than anyone else.

In the exploding Security space, the top players turn to TechTarget.

As Storage technology continues to advance, Storage players know that TechTarget captures their audiences.

Unified Communications, Collaboration and Call Center tech have never been more important. That’s why industry leaders use TechTarget to compete.

More fast-moving disrupters choose TechTarget to outpace their competition

For mid-sized companies, TechTarget provides the right combination of actionable insights and easy-to-use services to scale.

Audiences and insights the world's most successful tech companies depend on.


TechTarget has become standard for great companies like yours

Looking to engage your target audience more effectively? For over 20 years, TechTarget has become standard for great companies like yours.

AI, BI and Big Data

In diverse categories like AI, BI, & Big Data, more vendors turn to TechTarget because of the hyper-specificity we can provide.

Business Applications

CRM. CX. SCM. HCM. ERP. ECM. Whatever your acronym, we capture the audiences that help more innovative business application vendors succeed.

Cloud & DevOps

Just as Cloud & DevOps go hand-in-hand, all of the top 5 cloud application vendors, and all of the top 15 hybrid cloud vendors turn to TechTarget.

Data Center & Virtualization

The top vendors winning in the Data Center & Virtualization space depend on TechTarget to fuel their pipelines.

Distribution/Channel Partners

Channel players are quickly discovering there’s incredible value in real purchase intent for growing more business faster.

End User Computing

As EUC continues to evolve, more innovative companies continuously rely on TechTarget.

Networking

We connect more great networking vendors to more great networking customers than anyone else.

Security

In the exploding Security space, the top players turn to TechTarget.

Storage

As Storage technology continues to advance, Storage players know that TechTarget captures their audiences.

UC & Collaboration

Unified Communications, Collaboration and Call Center tech have never been more important. That’s why industry leaders use TechTarget to compete.

Small

More fast-moving disrupters choose TechTarget to outpace their competition

Mid

For mid-sized companies, TechTarget provides the right combination of actionable insights and easy-to-use services to scale.

Large
Audiences and insights the world’s most successful tech companies depend on.


I’ve worked with TechTarget for more than 12 years. We work together to determine the ideal combination of activity that gives us the most traction for both awareness and demand generation.”

– Louise Crawford, Sr. Director, Worldwide Demand, Silver Peak

Read the Case Study

Recognition

TechTarget has won over 200 awards from many prestigious institutions for editorial excellence, business innovation and being a great place to work.

FOLIO: Top Women in Media Awards
SIIA CODiE Awards
Smart Selling Tools: Top Sales Tool
Connectiv Innovation Awards
FOLIO: Eddie & Ozzie Awards
ASBPE – Azbee Awards
THe Boston Globe: Top Places to Work
The Boston Globe Top Places to Work
Best Places to Work
Boston Business Journal Best Places To Work

Leadership team

Committed to innovating for B2B Enterprise Technology businesses

Greg Strakosch

Co-Founder Executive Chairman

Michael Cotoia

Chief Executive Officer

Don Hawk

Co-Founder, Executive Director of Product Innovation

Daniel Noreck

Chief Financial Officer and Treasurer