Contextual Banners

Improve brand preference with the Web’s most active B2B tech buyers

Banner Ads

Aligned to relevant, purchase-focused editorial content in your market >

Welcome Ads

Capture share of mind at the start of a journey >

Rich Media

Drive user engagement with your content via custom-built interactive branding >

How digital branding drives B2B demand

Learn how better-targeted digital display drives more demand, builds pipeline and accelerates sales.

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Takeover Sponsorships

Establish market authority and disrupt competitors

Keyword Takeovers

Intercept and influence technology buyers based on their keyword searches >

Editorial Takeovers

Build thought leadership by aligning with TechTarget’s top-ranked, editor-curated learning experiences >

Roadblocks

Increase exposure and block out competitors around key product launches and business initiatives >

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?­­­­­­

If you use programmatic advertising or intent data, you’ve probably heard that Google is killing third-party cookies. Understand the impact of this decision, how it affects you and 4 ways to get ahead of it.

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Behavioral Targeting

Leveraging industry-leading behavioral data from Priority Engine to engage in-market buyers


Active Buyer Targeting

Influence prospects researching technologies in your space


ABM Targeting

Engage target accounts active within your market segment


Programmatic Guaranteed

100% guaranteed programmatic delivery to the most coveted TechTarget inventory

TechTarget’s targeted branding solutions drive downstream consideration lift

25%
increase in
consideration rate

22%
increase in email
click-through rate

2X
increase in opportunities and pipeline

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