Case Study
Lead Generation
The most responsive leads in B2B tech
Our targeted audience of B2B tech buyers produces more leads that convert better. Learn more.
lead gen programs
every year
syndicated vendor
content assets
custom content assets
leads delivered every year
Supplying more qualified leads
TechTarget sets the industry standard for delivering high-quality leads:
Pre-activated
Higher response rates and scores because they come with recent and relevant purchase intent
Permissioned audience
100% of the leads you receive have opted-in – they’ve consented to be contacted
Real interest and intent
Faster to convert because they’ve proactively downloaded your content without irrelevant incentives
Only 12% of B2B buying research happens on a vendor’s website. That means the other 88% is happening somewhere else. We want to be where that is. It’s a no-brainer for us to partner with TechTarget.”
– Jenny Hooks, U.S. Digital Marketer Lead, Cisco
Converting more prospects for you
TechTarget sets the industry standard for delivering high-quality leads:
AI-driven email
Our recommendation engine promotes relevant content to prospects based on their interests and recent activity
Re-engagement advertising
Embedded content ads promote additional resources precisely when a prospect is most engaged
Strategic consulting
Our market experts work with you to identify content gaps, construct promotional plans and benchmark results
Custom Express Briefs
Attract relevant prospects and generate top-of funnel demand >
Custom White Papers
Educate active technology buyers interested in your solutions >
Custom Research Reports
Tap TechTarget’s audience to gain market insights and inform your content strategy >
Expert Videos and Webinars
Align with key market experts to increase mindshare and build your brand >
Product resources Visit the Resource Library
Product Sheet
Priority Engine™ + Lead Generation
White Paper/E-Book
Demand Generation in the Age of Intent
Product Sheet
Contact Sales
Connect with an Expert
Product Demo
