Reviews

See why our customers love using Priority Engine

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Priority Engine is a G2 Leader

G2 2020 summer leader badge

Priority Engine is a G2 Leader

Joanne D
VP Marketing Programs
Information Technology and Services
Enterprise (1001-5000 employees)

★ ★ ★ ★ ★

11/12/2019

“There’s never been a better time to be in sales”

What do you like best?
Purchase intent data is the key to marketing and sales success and Priority Engine provides insight into the content, the people, the competitors you’re up against. This is the best information you can get to develop an ABM campaign with intelligence.

What do you dislike?
The prospects that search in the websites are just beginning their search. They really don’t want to hear from the vendors yet. It would be great to have a way to enable the prospects to reach out directly to the vendor or check a box to indicate they want to be contacted.

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    Recommendations to others considering the product:
    Ensure that your team works closely with the TechTarget CSMs for implementtion, training and best practices. They are phenomenal and they want you to succeed!

    What problems are you solving with the product? What benefits have you realized?

    Priority Engine enables us to identify potential prospects and to see existing customers that may be searching for additional solutions that would lead to a cross sell or upsell opportunity. We have identify many prospects, pursued opportunities and closed deals based on Priority Engine data.

Adam H
Strategic Offerings
Computer Software
Enterprise (5001-10,000 employees)

★ ★ ★ ★ ★

09/30/2019

“TechTarget and Trend Micro – South Florida Enterprise sales”

What do you like best?
#1) Data – the data I receive is VERY useful in my daily, weekly and QTRLY marketing and sales efforts.

#2) Interface – The GUI is easy to use, intuitive and does not make me waste time looking for information.

#3) Lists – I have found it easy to create lists I need for different marketing campaigns.

What do you dislike?
I don’t dislike anything in particular. But I would like to see:

#1) More SLED data.

#2) Ability to create my own search lists.

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    Recommendations to others considering the product:
    Excellent data driven tool that is easy to use.

    What problems are you solving with the product? What benefits have you realized?
    I have 2 main use cases:

    #1) Insight into the technologies my customers are looking at. This allows me a more wholistic view of teir technology focus and interest.

    #2) I add value to my channel conversations. I can show my partners value add data they did not know about their own customers.

User in Computer Software
Enterprise (1001-5000 employees)

★ ★ ★ ★ ★

12/12/2019

“TechTarget is right on the money”

What do you like best?
TechTargets buying signals have been incredibly helpful in generating pipeline quickly. They’re right on the money in regards to accuracy of timing. I’ve been able to set more meetings with more DMs quicker than blasting out countless email campaigns. Highly recommend it!

What do you dislike?
Not too much here. Wish there was an easier way to export contacts into excel sheets

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    What problems are you solving with the product? What benefits have you realized?
    Knowing who to reach out to and when to reach out. Buying teams are on point.

Eddie C
Regional Account Manager
Computer Software
Enterprise (5001-10,000 employees)

★ ★ ★ ★ ★

09/30/2019

“Great tool for prospecting”

What do you like best?
I am able to reach out to my prospects about the specific challenging that they are facing. It allows me to prioritize my contact list by reaching out the right person at the RIGHT time!! It also gives me visibility over who else in the organization I need to meet. Another great feature is the ability to create different lists with different criteria.

What do you dislike?
There is nothing that I really dislike yet.

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    What problems are you solving with the product? What benefits have you realized?
    Better time management because I can prioritize who and when I should contact specific prospects. It also gives me an idea on who of my current customers might be researching our solutions.

Tom C
Marketing Manager – EMEA
Mid-Market(51-200 employees)

★ ★ ★ ★ ★

11/12/2019

“Access to in market buyers”

What do you like best?
The level of insight and signals you get for intent leads is unmatched in the market. You’re able to segment audiences to a very high level which allows you to focus on and prioritise contacts according to your target audience.

What do you dislike?
There is little not to like about Priority Engine. It’s quite expensive, but you get so much value from the tool

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    Recommendations to others considering the product:
    If your buyers are on TechTarget network there is no better way to reach in-market prospects

    What problems are you solving with the product? What benefits have you realized?

    It’s changed the way we are able to surface in-market buyers to our inside sales team. We’ve been able to nurture prospects and have seen very high engagement levels

Norm C
Strategic Enterprise Security Sales
Enterprise (1001-5000 employees)

★ ★ ★ ★ ★

11/12/2019

“Find the right people at the right time for the right opportunity … and make some sales action”

What do you like best?
The tool is great for sales prospecting for opportunities in my specialty – Identity and Access Management. I am able to see which companies are in the market for my solutions, find the right people to contact and start an intelligent conversation around their needs and match my solutions accordingly. Need to generate some pipe line for your manager, start using TechTarget and make it happen. Do not believe the negative reviews you read, they may not get it, ( and maybe should not be in sales). The TechTarget staff are amazing and helped me make my custom list of strategic accounts, This service makes my job easier and more enjoyable, no more cold calling! . Get TechTarget and get selling! Sincerely,

Norm

What do you dislike?
no problems here, Maybe have a sales industry drop down, i did not see my industry listed – Security Sofware

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    Recommendations to others considering the product:
    Use it, study it, make it work for you. engage the TT Staff

    What problems are you solving with the product? What benefits have you realized?

    We solve security, access and identity management and PKI . Benefits, find the right leads , the right contacts at the right time.

Executive Sponsor in Computer Software
Enterprise (10,001+ employees)

★ ★ ★ ★ ★

11/12/2019

“Behavioral and Intent-based GTM meets Machine Learning Intelligence”

What do you like best?
Sales and Marketing is always looking for strong ROI, TechTarget Priority Engine delivers with unbeatable prospect insight and real-time sales funnel activity

What do you dislike?
For non-SFDC users the GUI is more limited. Related programs like Qualified Sales Opportunities is often untapped gold version of Priority Engine

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    Recommendations to others considering the product:
    Ensure you train the entire sales team on all aspects of Priority Engine – daily, weekly and ABM capabilities.

    What problems are you solving with the product? What benefits have you realized?

    Primary problem several of my clients want to solve via PriorityEngine relate to isolating prospect buying behavior before/during several stages of the sales funnel. TechTarget clearly identifies behavior at all buying stages and carefully matches it to existing company digital processes (e.g. website activity) to help move far beyond simple marketing automation.

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