Is Bad Outreach Killing Your Business?

With the rise in sales executions platforms (SEPs) like Outreach.io, SalesLoft, Xant and Groove, prospecting interactions have not only become more digital, they’ve increased significantly in volume to any specific target. While there are now more total touches across a buyer’s journey, there has also been a reduction in the time available for meaningful sales interaction. The problem is, while it’s now really easy to do more touches, each outreach still carries the risk of creating a negative effect. With AE outreach, you tend to be more cognizant of this. In many of today’s SDR teams … not so much.

In this infographic, we’ll explore how—by acknowledging the problem and implementing real intent data—your high-velocity teams can eliminate bad touches and realize the benefits of more relevant outreach.

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