Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

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Case Study

Intent Data

Growing as a Challenger Brand in a Hot Security Market
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Webinars/Events

Intent Data

Empowering Sales Through Intent Data
AI vs. purchase intent
Blog Post

Intent Data

Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data
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Video

Intent Data

Maximizing Content Creation to Drive Prospect Engagement
Real Purchase Intent Data
Blog Post

Intent Data

Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent
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White Paper/E-Book

Demand Generation

How to Build, Scale & Evolve the Modern Data-Driven Demand Gen Engine
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Webinars/Events

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
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Infographic

Intent Data

Is Bad Outreach Killing Your Business?
CEO Mike Cotoia
Video

Intent Data

Interview with CEO Mike Cotoia: Building Better Solutions for Our Customers
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White Paper/E-Book

Intent Data

Making Sense of B2B Purchase Intent Data and Putting It to Use
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