Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

FocusTech-resources
Case Study

Intent Data

Focus Technology Uses Intent Data to Accelerate Growth
Priority Engine User Group Boston
Blog Post

Intent Data

Finding Innovators and Empowering Sales—Insights from TechTarget’s Boston Priority Engine User Group
observed intent
Blog Post

Intent Data

How to Make the Grab Like a Goalkeeper—The Predictive Value-Add of Real Behavioral Intent
ABM struggles
Article

ABM

Struggling with ABM? 7 Practical Ways to Create Value Now
influence senior IT leaders
Blog Post

Intent Data

The Do’s & Don’ts of Marketing to Senior IT Leaders – Real Insight to Know How and When to Engage
funnel
Article

Intent Data

Don’t Miss Out on Business You Deserve – 6 Blind Spots & Funnel Leaks That Kill Your Ability to Compete
GDPR
Blog Post

Intent Data

GDPR is a “Creative Opportunity” – But Only for B2B Marketers Who Can Position Themselves to Capitalize
intent data
Blog Post

Intent Data

“Intent Data Isn’t Just for Marketing” and Other Themes from TechTarget’s Boston Priority Engine User Group
1st_and_3rd_Party_considerations-WP-01
White Paper/E-Book

Intent Data

1st and 3rd Party Data Considerations to Maximize Demand Gen ROI
TTGT_QSOs_Converting_insider_intelligence_into_appointments_Resource_Icon
Video

Intent Data

Ensuring Inside Sales Success in the First 10 Seconds of a Call
supercharge
Article

Demand Generation

How Data-Driven Display Can Now Supercharge Laser-Focused Demand Gen
data hygiene
Blog Post

Demand Generation

Leveraging GDPR Preparation into Better Attribution and Data Hygiene for All
HPE SimpliVity_case study icon
Case Study

Intent Data

TechTarget and HPE SimpliVity: Turning Better Market Visibility into Competitive Success
real people help customers
Article

Intent Data

Help Your People Help Your Customers
TTGT_QSO_Insider Intelligence for Effective Sales Inroads_Video_Resource Icon
Video

Intent Data

Insider Intelligence for Effective Sales Inroads
integrate data
Article

Intent Data

Intent-Based Marketing and Integrating Around Better Data
grafixart-grafixart_photo-533508
Blog Post

Demand Generation

Closing Your Available Demand Gap
TTGT_Corporate_Ocean-Whiteboard-Video-2017_resource-icon
White Paper/E-Book

Intent Data

Chart a Course to Better ROI: A Guide to Real Purchase Intent
TTGT_Corporate_Search-Power-Video-2017_resource-icon
White Paper/E-Book

Intent Data

Harnessing the Power of Search: A Guide to Capturing Buyer Intent
purchase intent-driven approach
Article

Intent Data

Using a Purchase Intent-Driven Approach to Maximize Marketing ROI
product management
Blog Post

Intent Data

The Impact of Real Buyer Insights on Product Management and Marketing Decisions
TTGT_The-Rise-of-Intent-Marketing_Better-Data-for-Better-ROI_Video_Resource-Icon
Video

Intent Data

60 Seconds on the Rise of Intent Marketing
intent marketing ROI
Blog Post

Intent Data

4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018
HGInsights-BedrockData
Presentation

Demand Generation

How the Right Content and Delivery Strategies Double Demand Generation ROI
Commvault-Video_0717_resource-icon
Case Study

Intent Data

Commvault Uses Intent Data from TechTarget to Up Their Marketing Game
TTGT_Corporate_TechTarget-Marchitecture-Gear-Video_Resource-Icon
Video

Intent Data

Accelerate Your ROI with TechTarget and Real Purchase Intent Insight
business impact
Article

ABM

B2B Marketing Predictions and Recommendations for 2018
GDPR directive
Article

Intent Data

GDPR Won’t Kill You – It’ll Make You Stronger
sales intent data
Blog Post

Intent Data

Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X
intent power
Article

Intent Data

Intent Is ROI’s Hottest Up-and-coming Power Source
actionable data
Blog Post

Intent Data

Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group
sales qualification
Blog Post

Sales Enablement

4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group
QSO-resource-icon-03
Product Sheet

Intent Data

Sample Confirmed Projects Report
managing martech
Blog Post

ABM

3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes
insights and inroads
Article

Demand Generation

Better Insights Provide Real Inroads for Breakthrough ROI
GDPR
Blog Post

Demand Generation

“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners
Programmatic_resources icon
Product Sheet

Advertising

How to Maximize Front-End and Back-End Performance in B2B Programmatic
ABM micromessaging
Blog Post

ABM

Microtargeting: Developing More Effective Marketing Campaigns
Quality data
Blog Post

Intent Data

4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA
TTGT_Corporate_Ocean-Whiteboard-Video_resource-icon
Video

Intent Data

Chart a Course to Better ROI with Real Purchase Intent
actionable purchase intent
Blog Post

Intent Data

Before Considering Predictive Analytics, Make Sure You Have the Right Source Data to Make it Effective
active demand
White Paper/E-Book

Demand Generation

Capturing More Active Demand: A 4-Step Guide
Corporate_TechTarget-and-Commvault_Better-ROI-from-Data-driven-Collaboration_resource-icon
Case Study

Intent Data

TechTarget and Commvault: Better ROI from Data-driven Collaboration
TTGT_Corporate_TechTarget-and-Commvault_Engaging-Our-Audience-with-Actionable-Insight_resource-icon
Case Study

Intent Data

TechTarget and Commvault: Engaging Our Audience with Actionable Insight
predictive analytics
Article

Intent Data

Urge to Splurge on Predictive?
funnel
Article

Demand Generation

Force-Feed Your Marketing Funnel Now
Fueling-Pipelines-Faster_resource-icon_768x640
Video

Intent Data

Use Purchase Intent Insight to Fuel Your Pipeline Faster
b2b purchase intent data
Blog Post

Intent Data

New Insight on B2B Purchase Intent Data – Lessons Learned from Marketo
data management GDPR
Blog Post

EMEA

What are the Business Implications of GDPR?
simplivity-featured
Case Study

Intent Data

TechTarget and SimpliVity: Turning Better Market Visibility into Competitive Success
demand unit
Article

Demand Generation

Diving into the New SiriusDecisions Demand Unit Waterfall
Contact Sales
Contact Sales
Conversion Pixel