Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

Achieve-Greater-Efficiency-and-Effectiveness-at-Scale-with-Real-Purchase-Intent-Insight_resource-icon
Video

Intent Data

Achieve Greater Efficiency & Effectiveness at Scale with Real Purchase Intent Insight
account-based marketing (ABM)
Article

ABM

Is ABM Really a Better Mousetrap?
Data deadweight
Blog Post

Intent Data

What is “Data Deadweight” and Why Should Marketers Care?
quality editorial content
Blog Post

Intent Data

Why Quality Editorial Content Matters When Capturing Real Technology Purchase Intent
SiriusDecisions-Beyond-Predictive-Webinar_resources-icon-384×320
Webinar

Intent Data

Beyond Predictive: What You Can’t See in Your Data is Hurting Your ROI
fastest route
Case Study

Intent Data

Fastest Route to Market: Achieving Economic Success and Industry Leadership
segment marketing winning
Blog Post

Intent Data

Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition
Harnessing-the-Power-of-Search-to-Capture-Buyer-Intent_resource-icon
Video

Intent Data

Harnessing the Power of Search to Capture Buyer Intent
real purchase intent insight
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 5
hyperealityIT
Video

Integrated Marketing

2017 IT Purchase Intentions: Hype vs Reality
purchase intent insights fishing
Blog Post

Intent Data

Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters
SAS digital demand
Blog Post

Demand Generation

How 5 Clear Principles for Digital Demand Marketing Success Help the SAS Marketing Team Win in APAC
TTGT_QSO_How_to_Call_Prospects_Using_Purchase_Intelligence_Resource_Icon
Video

Sales

How to Call Prospects Using Purchase Intelligence
Logo
Case Study

Intent Data

TechTarget Helps Forcepoint Take a Strategic, Account-based Approach to Sales Opportunities
Logo
Case Study

Intent Data

Dimension Data: How Global Integrated Marketing is Driving Top Line Business Growth
Iron-resources
Case Study

Intent Data

Iron Supercharges Lead Nurturing and Sales Engagement with Priority Engine™
24-7ai-resources
Case Study

Intent Data

[24]7.ai Harnesses Intent Data to Grow Its Database and Deepen Engagement through Priority Engine™
qualified sales opportunities
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 4
email nurturing
Blog Post

Demand Generation

5 Things to Keep in Mind for Any B2B Email Nurturing Campaign
enhance lead scoring with purchase intent insight
Blog Post

Intent Data

Add Purchase Intent Insight to Your Lead Scoring Logic to Increase MQL Production
lead providers
Blog Post

Demand Generation

B2B Demand Generation is not a Numbers Game – The Risks of Choosing Quantity over Quality
All_Leads_Blog_imgae
Blog Post

Demand Generation

All Leads are not Created Equal – Why Marketers Must Challenge the Demand Generation Standard
crude_data
Blog Post

Intent Data

The Rising Cost of Crude Data
purchase intent insights
Blog Post

Intent Data

6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy
A Practical Guide to B2B Purchase Intent
White Paper/E-Book

Intent Data

A Practical Guide to B2B Purchase Intent
Comparing B2B purchase Intent vendors
White Paper/E-Book

Intent Data

Comparing B2B Purchase Intent Vendors
Comparing-B2B-Resource-Preview
Video

Intent Data

Comparing B2B Purchase Intent Vendors
istock_27007570_square
White Paper/E-Book

Intent Data

Why All Leads Are Not Created Equal
b2b purchase intent insight
Blog Post

Intent Data

3 Questions to Ask B2B Intent Data Providers
Spoke USA_resources icon
Product Sheet

Advertising

Spoke Branding US Product Guide
Spoke Intl_resources icon
Product Sheet

Advertising

Spoke Branding International Product Guide
intent insight
Blog Post

Intent Data

The Real Deal: The Power of Purchase Intent Insight – TAKE 2
techtarget-blog-placeholder-4
Blog Post

Integrated Marketing

Is Your “Integrated” Strategy Actually Dis-Integrating Customer Experience?
agile marketing
Blog Post

Intent Data

Mind the Gaps 2 – For Better Customer Experience, Ditch Batch Marketing and Get Agile
NetApp-resources
Case Study

Integrated Marketing

TechTarget’s Priority Engine Helps NetApp (formerly SolidFire) Bridge the Gap Between Marketing and Sales
dont-let-wrong-data-sabotage-marketing-efforts-featured-image
White Paper/E-Book

Intent Data

Don’t Let the Wrong Data Sabotage Your Sales and Marketing Efforts
VARs: Optimize Market Development and Co-op Funds to win more deals
White Paper/E-Book

Intent Data

VARs: Optimize Market Development and Co-op Funds to win more deals
Conversion Pixel