Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

AppNeta-Resources
Case Study

Intent Data

How AppNeta Drives Growth with Priority Engine
Yellowfin-Resources
Case Study

Intent Data

Yellowfin Triples Engagement with Priority Engine
Rapid7-Resources
Case Study

Intent Data

Rapid7 Acquires New Contacts and Improves Open Rates with Priority Engine
DellEMC-Resources
Case Study

Intent Data

Priority Engine Provides Net New Accounts for Dell EMC
Veeam-resources
Case Study

ABM

How Veeam Uses Priority Engine to Evolve Their ABM Sales Motions
technology buying content
Blog Post

Content

TechTarget – 20 Years Later: Great Content Is Still the Key
inside sales performance
Blog Post

Intent Data

“Insider Insights”: How Behavioral Data Drives Better Inside Sales Performance
TOPO-Button-resources-2
Webinar

Intent Data

Intent Data: Use Cases of High Performance Companies
Customer Persona Targeting Best Ideal Buyer Action Figures 3d Illustration
Article

ABM

Improve ABM performance by moving beyond your basic persona frameworks
B2B event marketing ROI
Blog Post

Intent Data

4 Steps to Increasing Event ROI with Intent Data
Holding_You_Back_Resource_Icon
White Paper/E-Book

Demand Generation

Why Bad Demand Gen Is Holding You Back
effective nurturing
Blog Post

Demand Generation

3 Tips for More Effective Nurturing, Outreach and Measurement – TechTarget Priority Engine User Insights
Masergy-resources
Case Study

Intent Data

How Masergy Energizes Inside Sales with Intent Data
content drives real purchase intent
Blog Post

Intent Data

Award-Winning Content Delivers Better Purchase Intent
Tibco-resources-2
Case Study

Intent Data

What an Actual Marketing Transformation Really Looks Like: TIBCO’s 3-year Intent-Driven Journey to Excellence
email intent
Blog Post

Intent Data

How to Increase Conversion with Intent-Driven Email Nurturing in EMEA
fuze-resources
Case Study

ABM

Intent-Fueled Account-Based Everything: How Fuze Builds, Runs and Optimizes High-Performing ABM at Scale
TTGT_SiriusDecisions Research Brief_Resource_Icon
Research/Analysis

Sales Enablement

Identifying and Overcoming Buying Group Blindness
TTGT_Event Marketing with Intent Data_Resource_Icon
White Paper/E-Book

Demand Generation

Using Intent Data to Improve Event Marketing
Diamanti-resources
Case Study

Intent Data

Diamanti Achieves Sparkling Growth with Priority Engine Intent Data
SF_Unsplash
Blog Post

Intent Data

6 Peer-Driven Tips for Improving Marketing & Sales Performance with TechTarget Priority Engine
AdobeStock_113251541
Article

Demand Generation

Stop Playing ‘Pin the Tail on the Donkey’ with Your Marketing
TTGT_People Buy-Not Personas_Priority Engine_Resource-Icon
Product Sheet

Intent Data

People Buy, Not Personas: Priority Engine Connects You to Real Opt-in Buyers with Purchase Intent
Inbound_Converter_Preview
Infographic

Intent Data

Convert More Web Visits to Leads with Priority Engine Inbound Converter
Why Real Intent Data Is the Uber for B2B Marketing
Blog Post

Intent Data

How Real Intent Data Provides a True “Lyft” for B2B Marketers
group of people in the lobby business center
Article

Intent Data

Hey CMOs, ROI Is People!
Side View Of Unhappy Businessman
Article

Sales Enablement

Today’s B2B Sales Motion Isn’t Working: How Behavioral Data Changes the Game
breaking smart phone
Article

Intent Data

Behavioral Data: A Stake Through the Heart of Cold Calling
TTGT_ForresterWave_Resource_Icon-384×320
Research/Analysis

Intent Data

TechTarget Named a Leader in The Forrester Wave™: B2B Marketing Data Providers, Q3 2018
Fuse-Fire
Presentation

ABM

Fire-Breathing ABM: Orchestrating Target Account Plays with Rich Purchase Intent
TTGT_Sirius-Intent-Data-Resource-384×320
Research/Analysis

Intent Data

The SiriusDecisions Intent Data Framework
Forrester
Presentation

Intent Data

Is There a Silver Bullet for B2B Marketing Data?
alessio-lin-236486-unsplash
Blog Post

Intent Data

5 Reasons Why B2B Marketing and Sales Teams Will Progress Faster with Intent Data in 2019
TTGT_Fire-Breathing-ABM_Webinar-384×320
Webinar

ABM

Fire-Breathing ABM: Orchestrating Target Account Plays “In-Fuze-d” with Rich Purchase Intent
email marketing
Blog Post

Demand Generation

How to Write Emails B2B Tech Buyers Actually Want to Read
alexander-andrews-514163-unsplash
Article

ABM

Using Intent for B2B Pipeline Acceleration: 5 Ways to Turn ABM into a “Cosmic” Slingshot for Sales
inside sales
Blog Post

Intent Data

Personalized Pitches: Improving Inside Sales Outcomes with Better Data at a Click
TTGT_Better_Content_Drives_Better_Purchase_Intent_Resource_Icon
Video

Intent Data

Better Content Drives Better Purchase Intent
TTGT_What Are Low-Cost Leads Really Costing You_WP_Resource_Icon
White Paper/E-Book

Demand Generation

What Are Low-Cost Leads Really Costing You?
sales adoption of purchase intent data
Blog Post

Intent Data

Best Practices to Help Sales Be More Productive Using Data
showcasing the value of intent
Blog Post

Intent Data

Showcasing the Value of Intent within Your Organization: 2 Tips from TechTarget’s Bay Area Priority Engine User Group
amazon b2b intent
Article

Intent Data

Like Having Your Own Amazon for B2B – 5 Ways to Leverage Real 3rd-Party Purchase Intent
marketing returns
Blog Post

Intent Data

3 Ways to Achieve Greater Marketing “Returns” with Real Purchase Intent
Druva-resources-2
Case Study

Integrated Marketing

“Phoenix Rising”– Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration
real intent data
Blog Post

Intent Data

Serving Up an Ace: How Real Intent Gives Sales a Decisive Advantage
predictive intent
Article

Intent Data

To Derive Value from Predictive Analytics, Intent Data Is a Must
Mitel-resources
Case Study

Intent Data

Mitel Boosts SQLs with TechTarget’s Priority Engine and TargetROI Solutions
Priority Engine User Group Austin
Blog Post

Intent Data

5 Key Use Cases for Purchase Intent: Learnings from TechTarget’s Austin Priority Engine User Group
WhiteHat-Security_Using-Advance-Account-Insights-for-Effective-ABM_resource-icon
Case Study

ABM

WhiteHat Security: Using Advanced Account Insights for Effective ABM
Mitel-resources-3
Case Study

Intent Data

Mitel Leverages TechTarget’s Purchase Intent Insight to Build Pipeline in EMEA
PE_woman_Aug2018
Blog Post

Intent Data

5 Ways to Get More Value from Your Purchase Intent Tool
needle in a haystack
Article

Demand Generation

6 Steps for Achieving Breakthrough Demand Gen
Cisco-resources
Case Study

Intent Data

Cisco Breaks the Mold for Channel Marketing with Data-Driven Marketing Services from TechTarget
Contact Sales
Contact Sales
Conversion Pixel