Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

real purchase intent data
Blog Post

Intent Data

What is Real Purchase Intent Data and Where Does it Come From?
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Video

Intent Data

Harness the Power of Search with Real Intent Data
intent data considerations
Blog Post

Intent Data

6 Considerations When Evaluating an Intent Data Source
using priority engine Rich Contacts
Case Study

Intent Data

How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales
HowtoUsePI_resources
White Paper/E-Book

ABM

Shifting Customer Profiles? How to Use Buyer Activity to Refine ABM
purchase intent data in APAC
Blog Post

Intent Data

3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market
lansa-frankel-resource
Case Study

Intent Data

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities
APAC-Post-pandemic-Tech-Event-2020_Resource_Icon
Video

Intent Data

APAC Roundtable: Post-pandemic Tech and the Importance of Intent-based Marketing
Hand reaching for plum on branch
White Paper/E-Book

ABM

How to Use Purchase Intent to Refocus ABM Priorities
The-Science-of-Cross-Selling-and-Upselling_Resource_Icon
Research/Analysis

Sales

Optimize Existing Accounts with Cross-Sell and Upsell
customer experience
Blog Post

Sales Enablement

How Sellers Can Provide a Better Customer Experience in the Current Business Environment
WhiteHat-Blog
Case Study

Intent Data

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication
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Product Sheet

Intent Data

High-Quality Leads Overview
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Product Sheet

Intent Data

Confirmed Projects Overview
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Case Study

Intent Data

How ServiceNow Leverages Intent Data to Make Marketing Work Better
How-B2B-Tech-Leaders-Are-Using-Priority-Engine-to-Succeed-in-Current-Circumstances
Video

Virtual Business Strategies

How B2B Tech Leaders Are Using Priority Engine to Succeed in Current Circumstances
digital advertising
Blog Post

Advertising

Why I’m Staying the Course on our Digital Advertising Program
Nokia-Resourses.png
Case Study

Intent Data

Gain a Seat at the Revenue Table. Forecast Pipeline and Growth with Intent Data
boomi-Resourses.png
Case Study

Intent Data

Keep Pace with Evolving Buying Groups and Personas to Close More Deals
Digital Realty
Case Study

Intent Data

Cold Calling Is Dead. How to Understand the Buying Cycles and Adjust to Them
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Case Study

Sales

Sales Loves Priority Engine: Millions of Pipe in 10 Minutes
GettyImages-1217210410
Blog Post

Sales

5 Tips for Selling Technology in Uncertain Times
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Blog Post

Intent Data

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse
TTGT_Operatix Case Study_Resource_Icon-v2
Case Study

Sales

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI
late stage buyers
Blog Post

Content

Leveraging Behavioral Insights to Reach Late Stage Buyers with the Right Content at the Right Time
TTGT_Power Your Pipeline with Purchase Intent_Resource_Icon
White Paper/E-Book

Intent Data

Power Your Pipeline with Purchase Intent
Unitrends-blog-Resourses
Blog Post

Demand Generation

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand
Zoom-full-preview
Case Study

ABM

Zoom Gains Insight into Active Accounts and Buyers to Accelerate Complex Sales
AdobeStock_142090764
Blog Post

Content

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content
TTGT_Data Verification-PriorityEngine_Resource-Icon
Product Sheet

Intent Data

Gold Standard Prospect Data: TechTarget’s Verification and Cleansing Process
Unitrends-Resourses.png
Case Study

Intent Data

Unitrends Accelerates Sales and Boosts Demand with TechTarget
128-Tech-resources
Blog Post

Intent Data

How 128 Technology Increased Lead Generation by 20x with Priority Engine
Zoom-social-preview.jpg
Case Study

ABM

How Zoom Finds More Active Buyers and Deals with TechTarget
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Video

Intent Data

Activity Matters: Identify and Engage the Most Active Buyers in B2B Tech
Involta-resources
Case Study

Intent Data

How Involta Uses TechTarget’s Priority Engine and Content Syndication to Generate More Demand
3rd party cookies
Blog Post

Advertising

The Death of Third-Party Cookies: What’s Next for Intent-Based Digital Advertising?
Panda-resources
Blog Post

Intent Data

How TechTarget’s Priority Engine and Content Syndication Helped Panda Boost Brand Awareness and Break into New Accounts
using priority engine PortSys
Blog Post

Intent Data

How PortSys Uses TechTarget to Generate More Demand and Boost Sales
PortSys-Resourses
Case Study

Intent Data

Advance Sales Through TechTarget’s Intent Data
AppNeta-Blog-resources
Blog Post

Intent Data

AppNeta sees 50% month-over-month growth in Marketing Qualified Leads with Priority Engine
TTGT_ABM_Without-True-Organizational-Alignment_WP_Resource-Icon
White Paper/E-Book

ABM

ABM Will Fail Without Organizational Alignment
using priority engine
Blog Post

Intent Data

Year in Review: Top 3 Tips From Successful Priority Engine Users in 2019
TTGT_Activity Matters-B1_Resource_Icon_v3
Video

Intent Data

Activity Matters: A Catalyst for Sales & Marketing Success
TTGT_Activity Matters-A1_Resource_Icon_v3
Video

Intent Data

Activity Matters: Active Buying Teams, Real Prospects
content marketing trends
Blog Post

Blog Topics

Four Content Marketing Trends to Plan for in 2020
priority engine user group roundtable
Blog Post

Intent Data

3 Strategies for Improving Sales Adoption, Leveraging Data and Streamlining Management with TechTarget Priority Engine
PE-True-Cost-Cold-Prospecting-Infographic-Resource
Infographic

Intent Data

Activity Matters: Why Cold Prospecting Costs You 50% of Your Deals
activity matters
Article

Intent Data

Once You’ve Defined Your Ideal Customer, It’s Buyer Activity That Matters Most
How to Social Sell
Blog Post

Sales Enablement

Social Selling: How to Get Prospects to “Like” You
TTGT_Driving-Real-Value_Resource-Icon
White Paper/E-Book

Advertising

Driving Real Value with Intent Driven Digital Advertising
DellTech-resources-2
Case Study

Intent Data

Intent: The New Currency of Relevance for Marketing and Sales
Tibco-Resourses.png
Case Study

Intent Data

How to Integrate Intent Data to Achieve “Hybrid” Results
successful priority engine usage
Blog Post

Intent Data

Using Purchase Intent to Drive Success: Key Tips from Priority Engine Users on Getting Started, Executing and Measuring Results
inbound marketing
Blog Post

Intent Data

When Inbound Isn’t Enough: 3 Questions to Determine Inbound and Outbound Marketing Balance
TOPO-resources-2
Presentation

Intent Data

Why More High-Performance Companies Are Depending on Intent Data
successful approaches to using intent data
Blog Post

Intent Data

Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users
Druva-Resources
Case Study

Intent Data

Overcoming the “Innovator’s Dilemma”: Operationalizing a Fully Integrated Demand Gen Engine at Druva
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Case Study

ABM

Fuze Opens the Aperture to Target More Active Accounts in Their Market
Contact Sales
Contact Sales
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