Embracing or Bracing? Tech Buyers’ Perceptions of AI-Generated Content

With the demand for content higher than ever from B2B buyers, it’s no surprise that marketers are excited about the opportunity generative AI (GenAI) presents to ease the content creation burden.

Yet with great new tools comes great responsibility – and the same is true for GenAI. Before B2B marketers get carried away creating mountains of AI-generated content, they need to be sure this new content will resonate with buyers. In this infographic, we explore recent research to better understand how tech buyers perceive AI-generated content and how marketers can best meet these preferences.

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