Marketing

Expert guidance to help tech marketers drive deeper buyer awareness and capture more buyer demand.

Webinars/Events

Let’s Connect at 6sense Inspire UK

Make your way to the Informa TechTarget booth to connect with our leadership team. We’ll show you how we’re helping thousands of B2B technology companies of all sizes leverage our [...]

Upcoming Live Date:
 Wednesday, June 4, 2025

Demand Generation

EMEA

Intent Data

Marketing

Sales

Filter your sales and marketing content

Topics:
Types:
Apply Filters

Clear All Filters

Currently Filtering By:

Meet-Informa-TechTarget-Res-384×320

Video

Meet Informa TechTarget

Content Creation

Demand Generation

Intent Data

Marketing

Sales

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Webinars/Events

Webinar Series: Build a Better Webinar

Content Creation

Demand Generation

Marketing

BABW_Storytelling-and-Scripting_Resources-Tile_v2.png

Webinars/Events

Build a Better Webinar: Storytelling & Scripting
Upcoming Live Date:
 Wednesday, May 21, 2025

Content Creation

Demand Generation

Marketing

Man working at a creative office using his computer and people moving at the background

Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

Demand Generation

Marketing

2025-RESOURCE_Exploring-the-Art-of-B2B-Video-Marketing.jpg

Webinars/Events

Exploring the Art of B2B Video Marketing

Demand Generation

Marketing

iTT_The Buyer Values Secrets to Breaking through in B2B Tech Marketing-Res.png

White Paper/E-Book

The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

Demand Generation

Marketing

2-Forresters-B2B-Summit_Resource-tile

Webinars/Events

Let’s Connect at Forrester’s B2B Summit North America 2025

ABM

Marketing

personalization

Blog Post

Book Review – “Personalized: Customer Strategy in the Age of AI”

ABM

Content Creation

Intent Data

Marketing

Sales

Content-Webinar-Resource-1-Play.jpg

Webinars/Events

Creating a Memorable Marketing Message that Lasts

Content Creation

Demand Generation

Marketing

How-Informa-TechTarget-Accelerates-Customer-Growth-and-Delivers-Measurable-Results—from-R&D-to-ROI-Resource-Tile

Video

How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

ABM

Demand Generation

Intent Data

Marketing

Sales

iTT-6sense_Picking-Up-What-Theyre-Putting-Down_Res_2025

Webinars/Events

Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

Demand Generation

Intent Data

Marketing

ESG_Delivering-on-Your-Customer-Promise_Resource2

White Paper/E-Book

Delivering on Your Customer Promise: A Guide to Messaging and Content Development

Content Creation

Market Intelligence

Marketing

Forrester-EMEA-2024-rsc-tile

Webinars/Events

Let’s Connect at Forrester’s B2B Summit EMEA

ABM

Marketing

The-Evolution-of-Tech-Buying-Teams-in-EMEA_Res.png

Infographic

The Evolution of Tech Buying Teams in EMEA

Demand Generation

EMEA

Marketing

Sales

Israel-Event-Resource

Webinars/Events

Meetup for B2B Technology Marketers in Israel

EMEA

Marketing

Digital.ai-Resources-Tile_v2

Case Study

Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

Intent Data

Marketing

Four_Intent_Data_Use_Cases_for_GTM_Teams_in_EMEA-Resource.jpg

White Paper/E-Book

Four Intent Data Use Cases for GTM Teams in EMEA

EMEA

Intent Data

Marketing

Sales Enablement

intent-driven insights

Blog Post

Revolutionizing Content with Intent-Driven Insights

Content Creation

Intent Data

Marketing

resource image – spark

Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

Intent Data

Marketing

ESG_INFG_BeyondtheBuzz_MarketingEffectively_Res.png

Infographic

Beyond the Buzz: Marketing Effectively in Different Tech Categories

Market Intelligence

Marketing

TTGT_How-to-Attract-and-Retain-Tech-Customers-in-North-America_Resource-Tile.png

Infographic

How to Attract and Retain Tech Customers in North America

Demand Generation

Intent Data

Market Intelligence

Marketing

buyer engagement

Blog Post

Three Trends Shaping the Future of Buyer Engagement

Demand Generation

Intent Data

Marketing

Sales

Buying signals

Blog Post

Step aside, MQLs. Buying signals are here to stay. 

Demand Generation

Intent Data

Marketing

TTGT_Maximizing Your Impact Across Buying Centers in EMEA_Resource-Tile.jpg

Infographic

Maximizing Your Impact Across Buying Centers in EMEA

Demand Generation

EMEA

Market Intelligence

Marketing

ESG_Three-Tips-to-Make-the-Most-of-Research-Across-Your-GTM_Resource.png

Infographic

How Marketers Can Get the Most ROI Out of Third-Party Research

Content Creation

Market Intelligence

Marketing

buyer self-education

Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

Content Creation

Market Intelligence

Marketing

GenAI tips

Blog Post

A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

Demand Generation

Marketing

customer trust

Blog Post

How to Build Trust with Prospective and Current Customers

Demand Generation

Marketing

Sales

tech buyers resources

Blog Post

Tech Buyers’ Most Trusted Research Sources

Content Creation

Market Intelligence

Marketing

GenAI 101

Blog Post

GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

Content Creation

Marketing

Technology-Spending-Intentions-Highlights_Resource-Tile.png

White Paper/E-Book

2024 Technology Spending Intentions Study Highlights

Market Intelligence

Marketing

Sales

A-Guide-to-Writing-Great-B2B-Email-Copy_Resource.png

White Paper/E-Book

A Guide to Writing Great B2B Email Copy

Content Creation

Demand Generation

Marketing

Media Consumption Survey

Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

Content Creation

Market Intelligence

Marketing

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.

Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Intent Data

Marketing

Sales

Quartet performing on stage in theater

Blog Post

Five Reasons Your Content is Underperforming and How to Get Back on Track

Content Creation

Marketing

email copy

Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

Content Creation

Marketing

TechTarget-2024-Media-Consumption-Survey-Highlights-Resource.jpg

Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

5-Tips-5-Minutes_Resource-Tile_v1

Video

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

APAC

Marketing

Sales

Real-Impact-Intent-Data-2023_Resource-Tile_v1

Webinars/Events

Real Impact from Intent Data in 2023

ABM

Intent Data

Marketing

Sales

Two-Key-Areas-Resource-Tile

White Paper/E-Book

Two Key Areas for Maximizing Marketing Impact Across the GTM

Marketing

Rules-of-Engagement-4-Resource_v1

Video

Lead Engagement Best Practices to Maximize Conversion

APAC

Demand Generation

Marketing

Sales

Rules-of-Engagement-6-Resource-Tile-1

Webinars/Events

Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

APAC

Content Creation

Demand Generation

Marketing

Marketing-Fails-and-Fixes-Unpacking-Account-Based-Marketing-Resource-Play

Webinars/Events

Marketing Fails and Fixes: Unpacking Account-Based Marketing

ABM

Marketing

2023 priorities

Blog Post

On the B2B Horizon: 2023 Priorities

ABM

Content Creation

Demand Generation

Intent Data

Marketing

PMV-Driving-Success-Res

Webinars/Events

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

Marketing-Fails-and-Fixes-Avoiding-Common-Webinar-Pitfalls-Resource.jpeg

Webinars/Events

Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

Demand Generation

Marketing

NASA_Webb_Telescope_Image

Blog Post

Anonymous Still Means Anonymous – Sales Needs More

ABM

Intent Data

Marketing

Sales

Rules-of-Engagement-4-Resource-Play

Webinars/Events

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar

APAC

Demand Generation

Marketing

Sales

Like-Tetris-for-B2B-Resource-Tile

Video

Like Tetris™ for B2B: How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

Martech salestech intersect

Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

PMV-Partner-Intersection-Button-Res

Webinars/Events

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

Intent data for sales

Blog Post

Making Sense of Intent Data for Sales and Marketing Pros

ABM

Intent Data

Marketing

Sales

Short-Complete-Guide-Resource-Tile

White Paper/E-Book

A Short, Complete Guide to Intent Data for Sales and Marketing

ABM

Intent Data

Marketing

Sales

Martech-Salestech-Intersect-Summit_Resource-Tile

Webinars/Events

Empowering Sales Through Intent Data

Intent Data

Marketing

Sales

Contact Sales
Contact Sales
Conversion Pixel