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Blog Post

Ascending the Summit: Three Essential Ways B2B Marketers Can Elevate Results 

B2B changemaker Katie Martell recently sat down with Informa TechTarget’s own Dara Such to discuss learnings from Forrester's most recent B2B Summit share three essential ways marketers can elevate results.

Garrett Mann Vice President, Corporate Communications

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Webinars/Events

Webinar Series: Build a Better Webinar

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Build a Better Webinar: Storytelling & Scripting
Upcoming Live Date:
 Wednesday, May 21, 2025

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Blog Post

Demand Gen Emails That Convert: Proven Tactics for Marketers 

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Exploring the Art of B2B Video Marketing

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The “Buyer Values” Secrets to Breaking through in B2B Tech Marketing

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Let’s Connect at Forrester’s B2B Summit North America 2025

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Book Review – “Personalized: Customer Strategy in the Age of AI”

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Creating a Memorable Marketing Message that Lasts

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How Informa TechTarget Accelerates Customer Growth and Delivers Measurable Results – from R&D to ROI

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Picking Up What They’re Putting Down: Get the Most Out of Your Buyers’ Signals

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Delivering on Your Customer Promise: A Guide to Messaging and Content Development

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Let’s Connect at Forrester’s B2B Summit EMEA

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The Evolution of Tech Buying Teams in EMEA

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Meetup for B2B Technology Marketers in Israel

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Turning Intent Data into Pipeline: How Digital.ai Optimized Target Account Engagement with Informa TechTarget

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Four Intent Data Use Cases for GTM Teams in EMEA

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Revolutionizing Content with Intent-Driven Insights

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SPARK Matrix™ for Account-Based Marketing Platforms, 2024

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Beyond the Buzz: Marketing Effectively in Different Tech Categories

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How to Attract and Retain Tech Customers in North America

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Blog Post

Three Trends Shaping the Future of Buyer Engagement

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Step aside, MQLs. Buying signals are here to stay. 

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Maximizing Your Impact Across Buying Centers in EMEA

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How Marketers Can Get the Most ROI Out of Third-Party Research

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Blog Post

The Rise of Buyer Self-Education and the Essential Role of Experts

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A Marketer’s GenAI Field Guide: Five Prompting Tips and Lessons Learned So Far

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How to Build Trust with Prospective and Current Customers

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Tech Buyers’ Most Trusted Research Sources

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GenAI 101: Three Tips for Getting Started with AI Content Creation Tools

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2024 Technology Spending Intentions Study Highlights

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A Guide to Writing Great B2B Email Copy

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Blog Post

The Future of Media Consumption: What Tech Buyers Expect in 2024 and Beyond   

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Blog Post

Charting a Course to ROI: Navigating Intent Data Challenges Effectively

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Five Reasons Your Content is Underperforming and How to Get Back on Track

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Blog Post

Crafting Engaging Email Copy: Do’s and Don’ts

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2024 Media Consumption Survey Highlights

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5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC

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Real Impact from Intent Data in 2023

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Two Key Areas for Maximizing Marketing Impact Across the GTM

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Lead Engagement Best Practices to Maximize Conversion

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Rules of Engagement: Leveraging Intent to Drive to a Quicker Close

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Marketing Fails and Fixes: Unpacking Account-Based Marketing

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On the B2B Horizon: 2023 Priorities

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Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

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Marketing Fails and Fixes: Avoiding Common Webinar Pitfalls

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Anonymous Still Means Anonymous – Sales Needs More

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Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar

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Like Tetris™ for B2B: How to Win in the Building Demand Game

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MarTech & SalesTech: Opportunities at the Intersections

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Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

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Making Sense of Intent Data for Sales and Marketing Pros

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A Short, Complete Guide to Intent Data for Sales and Marketing

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Empowering Sales Through Intent Data

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Maximizing Content Creation to Drive Prospect Engagement

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Embracing Your Customer’s Uniqueness to Win in ABM and ABX

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