Sales and Marketing Alignment

Learn practical tips for driving tighter sales and marketing alignment and how marketers and sales teams can collaborate effectively to do more meaningful lead follow-up.

Events

Working Together for Channel Success, A Peer-to-Peer Networking Event

Upcoming Live Date:
 Wednesday, June 25, 2025

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Sales and Marketing Alignment

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Presentation

Don’t Let Your Culture Eat Revenue: Building an Intent-Driven Revenue Engine

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

The Buying Team is Missing in Your ABM Strategy

ABM

Intent Data

Sales and Marketing Alignment

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Blog Post

10 Strategic Demand Best Practices for Successful Partnerships

Content Creation

Demand Generation

Intent Data

Partner Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Unlocking Deep Engagement: Creating an Always-On Webinar Series

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

MarTech Implementation

Blog Post

Tracking Towards the Same Goal: 3 Tips for Better MarTech Implementation and Adoption by Both Sales and Marketing

EMEA

Sales and Marketing Alignment

Multi-threading

Blog Post

Multi-Threading: Successfully Bring Buying Teams Together

ABM

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

High Impact Sales and Marketing Collaboration

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 9: Marketing with and through Partners: The Power of Co-Marketing

Demand Generation

Partner Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Align: Optimize GTM Performance

Sales and Marketing Alignment

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Video

Driving Conversation Through Automation & Nurture Strategies Video

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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White Paper/E-Book

Driving Conversation Through Automation & Nurture Strategies E-book

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Beyond Activity: How Quality Interactions Can Significantly Improve Yield

ABM

Demand Generation

Intent Data

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level

Demand Generation

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Video

Like Tetris™ for B2B: How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

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Blog Post

MarTech & SalesTech: Opportunities at the Intersections

Marketing

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success

Marketing

Partner Marketing

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Pipeline Acceleration at the Marketing + Sales Development Intersection

Sales and Marketing Alignment

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White Paper/E-Book

Organizational Alignment: Accelerating Your Sales Pipeline

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Embracing Your Customer’s Uniqueness to Win in ABM and ABX

ABM

Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Rules of Engagement: Driving Conversion Through Automation & Nurture Strategies

APAC

Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

The Demise of Dead-End Demand: Intent-Fueled Strategies for Real Buyer Engagement

ABM

Content Creation

Demand Generation

Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Maximizing Marketing Impact: Great Content Combined with Great Distribution

Demand Generation

Marketing

Sales and Marketing Alignment

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White Paper/E-Book

New Demand Strategies to Maximize Opportunities in Today’s Market

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Today’s Market Realities Require New Demand Gen Strategies

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Like Tetris™ for B2B, How to Win in the Building Demand Game

Demand Generation

EMEA

Marketing

Sales and Marketing Alignment

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Virtual Events & Webinars

Maximizing GTM Performance End-to-End

Content Creation

Marketing

Sales and Marketing Alignment

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Video

Aligning Sales and Marketing: Practical Advice from a Sales Leader

EMEA

Sales and Marketing Alignment

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Virtual Events & Webinars

Winning Channel Strategies: Align Your Partner Programs and Ecosystem to 2022 IT Spending Trends

Channel

Sales and Marketing Alignment

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Virtual Events & Webinars

Are Marketing & Sales Leaving Millions on the Table?

ABM

Content Creation

Demand Generation

Sales

Sales and Marketing Alignment

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Virtual Events & Webinars

Solving for Engagement: A Key to ABM Success

ABM

Content Creation

Sales and Marketing Alignment

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Infographic

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them

Sales

Sales and Marketing Alignment

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Presentation

ABM Reality: Aligning & Enabling Your SDRs for Better B2B Marketing & Sales

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

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Virtual Events & Webinars

Real Intent Data: A Secret Ingredient For Revenue Growth

Content Creation

Demand Generation

Intent Data

Sales and Marketing Alignment

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Virtual Events & Webinars

Take Out the Trash: 4 Ways to Eliminate Wasted Time and Increase ISR Productivity with Better Data

ABM

Content Creation

Demand Generation

Sales and Marketing Alignment

Sales Enablement

Salesforce_How Personalized Data Helps CMOs Drive Marketing Performance

Knowledge Sharing

Salesforce: How Personalized Data Helps CMOs Drive Marketing Performance

Sales and Marketing Alignment

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Knowledge Sharing

Skipio: How B2B Sales Teams Nurture Prospects To Minimize Ghosting

Sales and Marketing Alignment

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Knowledge Sharing

7 Benefits of a Personalized Marketing Content Strategy

Sales and Marketing Alignment

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Knowledge Sharing

MarTech Series: Does Your Content Marketing Strategy Need to be More Data-Driven?

Sales and Marketing Alignment

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Knowledge Sharing

The Drum: The Customer Experience Bar Has Risen, So Too Must Your Digital Experience

Sales and Marketing Alignment

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Knowledge Sharing

Forrester: Your Buyer Is A Group, Not A Person. What Are You Doing About It?

Sales and Marketing Alignment

MarTech Series_Why-do-you-Need-Better-Buyer-Intent-Data-to-Drive-your-Marketing-Strategies

Knowledge Sharing

MarTech Series: Why Do You Need Better Buyer Intent Data To Drive Your Marketing Strategies?

Intent Data

Sales and Marketing Alignment

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Knowledge Sharing

Ad Exchanger: B2B Marketers Must Take Personalization Further Than Their B2C Peers

Sales and Marketing Alignment

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Research/Analysis

Buying Group Service-Level Agreements 101

ABM

Demand Generation

Sales and Marketing Alignment

partner marketing ecosystem

Blog Post

Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Partner Marketing

Sales and Marketing Alignment

turbocharge go-to-markets

Blog Post

CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

Intent Data

Sales and Marketing Alignment

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White Paper/E-Book

Creating Meaningful Engagement to Grow Revenue

Sales and Marketing Alignment

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White Paper/E-Book

Aligning Marketing to Sales to Drive Short-Term Quota Attainment

Sales and Marketing Alignment

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Video

QTS Data Centers Uses Priority Engine to Break into More Fortune 1000 Accounts

Sales and Marketing Alignment

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Virtual Events & Webinars

Creating Meaningful Marketing and Sales Interactions

Sales and Marketing Alignment

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Virtual Events & Webinars

Driving Short-Term Quota Attainment by Aligning Sales to Marketing

Sales and Marketing Alignment

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Blog Post

5 Expert Tips for Recovery and Growth in B2B Marketing and Sales

Sales and Marketing Alignment

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Research/Analysis

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together

Sales and Marketing Alignment

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