Research/Analysis

Research/Analysis

B2B Leaders: How To Thrive Through Volatility

In this trends report, Forrester examines how B2B leaders can help their organizations thrive in periods of volatility.

Demand Generation

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Research/Analysis

Frost Radar™ for Account-Based Marketing Platforms

ABM

Market Intelligence

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Research/Analysis

Informa TechTarget Named Global Leader in Revenue Marketing and ABM

ABM

Market Intelligence

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Research/Analysis

An ROI Analysis of TechTarget’s Go-to-Market Portfolio

Intent Data

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Research/Analysis

SPARK Matrix™ for Account-Based Marketing Platforms, 2024

ABM

Intent Data

Marketing

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Research/Analysis

2024 Media Consumption Survey Highlights

Demand Generation

Marketing

Sales

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Research/Analysis

Beyond the GenAI Hype: Real-World Investments, Use Cases and Concerns

Market Intelligence

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Research/Analysis

2022 State of Intent/Signal Data

Intent Data

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White Paper/E-Book

Making Sense of B2B Purchase Intent Data and Putting It to Use

Intent Data

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Research/Analysis

Profiling ABM: Experiences, Challenges & Successes

Intent Data

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Research/Analysis

2021 State of Intent Data

Intent Data

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Research/Analysis

5 Ways to Accelerate Your Marketing Momentum in 2022

ABM

Demand Generation

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Research/Analysis

Buying Group Service-Level Agreements 101

ABM

Demand Generation

Sales and Marketing Alignment

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Research/Analysis

Does Your Account-Based Selling Strategy Have What It Takes to Succeed?

ABM

Sales

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Research/Analysis

The Insights-Driven Targeting Spectrum

Intent Data

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Research/Analysis

Unlock Opportunities with SFA Buying Group Objects

Sales

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Research/Analysis

The B2B Buyer Persona Framework

Demand Generation

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Research/Analysis

Leverage the “Buyer Signals Framework” for B2B Marketing Success

Intent Data

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Research/Analysis

Rev Up Your Content Engine for Success

Content Creation

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Research/Analysis

Demand and ABM Planning for 2021: 6 Key Trends to Drive Pipeline Growth

ABM

Demand Generation

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Research/Analysis

Virtual Progress: How 2020 is bringing B2B marketing and sales closer together

Sales and Marketing Alignment

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White Paper/E-Book

Intent Data: It’s Becoming a Key Ingredient for Revenue Growth

Intent Data

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Research/Analysis

Optimize Existing Accounts with Cross-Sell and Upsell

Intent Data

Sales

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Research/Analysis

Are Your Falling Lead Conversion Rates a Good Thing?

Demand Generation

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Research/Analysis

Transform Your Demand Process with Demand Unit Waterfall™

Sales and Marketing Alignment

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Research/Analysis

Identifying and Overcoming Buying Group Blindness

Demand Generation

Intent Data

Sales Enablement

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Research/Analysis

The SiriusDecisions Intent Data Framework

Intent Data

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Research/Analysis

Preparing to Implement the Demand Unit Waterfall® for Account-Based Marketing

ABM

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Research/Analysis

Be a Publisher, By a Publisher: Building a Content Architecture That Closes

Content Creation

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