While many businesses are taking a cautious approach to spending, this isn’t an option when it comes to technology investments that underpin digital transformation efforts and serve as competitive differentiators. To connect with buyers, organizations need a nuanced understanding of what’s going on, the impact on budgets, and how buyers are managing changes.
That’s why we surveyed 1,400+ global technology buyers across IT management and senior business roles in TechTarget’s 2024 Technology Spending Intentions Study. In this report, you’ll explore:
- Which broad technology initiatives are more important for organizations this year.
- How organizations are planning to spend their technology budgets.
- How organizations are splitting up their technology investment plans by tech market.
