Resource Library

The latest thought leadership from the leader in tech marketing: Blogs, white papers, videos, customer success stories and more

customer trust
Blog Post

Demand Generation

How to Build Trust with Prospective and Current Customers
SHI-Resources-Tile_v1
Video

Sales

How SHI Leveraged TechTarget Confirmed Projects to Influence Pipeline for Partner Campaigns 
GenAI Sales Outreach
Blog Post

Sales

Balancing GenAI and Human Touch in Sales Outreach
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White Paper/E-Book

Sales

2024 Technology Spending Intentions Study Highlights
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White Paper/E-Book

Intent Data

Intent-Guided Multithreading Tactics That Work
Sales Results
Blog Post

Sales

Harness Technology, Training and Intent for Maximum Sales Results
expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Blog Post

Intent Data

Charting a Course to ROI: Navigating Intent Data Challenges Effectively
Why-Sales-Rep-Love-IntentMail-AI-Resource-Tile
Video

Intent Data

Why Sales Reps Love Priority Engine’s IntentMail AI
TechTarget-2024-Media-Consumption-Survey-Highlights-Resource.jpg
Research/Analysis

Demand Generation

2024 Media Consumption Survey Highlights
TTGT_Last-Mile-Personalization-Intent-Insights-and-Sales-Outreach-Replay-RESOURCE-PLAY.jpg
Webinars/Events

Intent Data

Last-Mile Personalization: Intent Insights and Sales Outreach
TTGT_Using_Data_to_Get_B2B_Sellers_Back_on_Track-Resources-Tile.png
Infographic

Intent Data

Using Data to Get B2B Sellers Back on Track
TTGT_PE for Sales overview_Res
Product Sheet

Intent Data

Priority Engine is the Fastest Path to the Deal
5-Tips-5-Minutes_Resource-Tile_v1
Video

APAC

5 Tips in 5 Minutes: Improving B2B Tech Marketing and Sales Strategies in APAC
Last-Mile-Personalization_Res
White Paper/E-Book

Sales

Last-Mile Personalization: Using Intent Insights for SDR Outreach
Real-Impact-Intent-Data-2023_Resource-Tile_v1
Webinars/Events

Intent Data

Real Impact from Intent Data in 2023
Multi-threading
Blog Post

Sales

Multi-Threading: Successfully Bring Buying Teams Together
Rules-of-Engagement-4-Resource_v2
White Paper/E-Book

APAC

APAC Lead Engagement: Best Practices to Maximize Conversion E-book
Rules-of-Engagement-4-Resource_v1
Video

APAC

Lead Engagement Best Practices to Maximize Conversion
Billion-Dollar-Blindness-WEBINAR-Resource-Image-PLAY
Webinar

Demand Generation

Billion Dollar Blindness
Worldwide-ROI-Summit-APAC-Res
Webinar

Demand Generation

Worldwide ROI Summit: Thriving in the New Normal of B2B Tech Marketing and Sales
english_major_sales
Blog Post

Sales

Becoming a Sales Professional Series: Yes, I’m an English Major. And Yes, I am Perfect for Sales.
PMV-Driving-Success-Res
Webinar

Partner Marketing

Partner Marketing Visionaries, Ep. 11: Partner Sales & Marketing: Driving Success at the Regional and Global Level
black_boxes_1
Blog Post

Intent Data

Beware of Black Boxes. Look for Actionable Outputs.
NASA_Webb_Telescope_Image
Blog Post

Intent Data

Anonymous Still Means Anonymous – Sales Needs More
Rules-of-Engagement-4-Resource-Play
Webinar

Demand Generation

Rules of Engagement: APAC Lead Engagement: Best Practices to Maximize Conversion Webinar
Martech salestech intersect
Blog Post

Sales and Marketing Alignment

MarTech & SalesTech: Opportunities at the Intersections
PMV-Partner-Intersection-Button-Res
Webinar

Sales and Marketing Alignment

Partner Marketing Visionaries, Ep. 10: The Intersection of Strategy, Innovation and Marketing: Driving Partner Success
Intent data for sales
Blog Post

Intent Data

Making Sense of Intent Data for Sales and Marketing Pros
Smart-Selling-Webinar-07052022-Resource-GEODE
Webinar

Intent Data

Accelerating Strategic Account Revenue with Intent Data
Short-Complete-Guide-Resource-Tile
White Paper/E-Book

Intent Data

A Short, Complete Guide to Intent Data for Sales and Marketing
Activity-Matters-Ebook-Resource-2
White Paper/E-Book

Sales

Inside Sales: It’s Time to Bury Your Cold Contact List
SOCIAL_EBook_Light at the end of the funnel_Resource
White Paper/E-Book

Sales

Light at the End of the Funnel
Martech-Salestech-Intersect-Summit_Resource-Tile
Webinar

Intent Data

Empowering Sales Through Intent Data
DGR-Webinar-Resource-Play
Webinar

Demand Generation

Leveraging Real Intent Data and an Always-On Strategy to Convert More In-Market Accounts
Tenbound_Webinar-Presentation-Recap_Resource-icon
White Paper/E-Book

Sales

Frightening Realities: Improve SDR Impact
Bad-Outreach-Resource-preview
Infographic

Intent Data

Is Bad Outreach Killing Your Business?
Accelerating-Strategic-Accounts-Ebook-Resource-r1
White Paper/E-Book

Intent Data

Accelerating Strategic Account Revenue Using the Right Intent Data
Beyond_Activity_Measures_Res.jpg
White Paper/E-Book

Sales

Beyond Activity Measures: Increase SDR Yields by Focusing on Quality
Tenbound-RevOps-Research-Report-Resource
White Paper/E-Book

ABM

How Does Your Sales Development Program Measure Up?
SiriusDecisions-Money-R1
Webinar

ABM

Are Marketing & Sales Leaving Millions on the Table?
Surviving-Barely-Res
Infographic

Sales and Marketing Alignment

Surviving? Barely! 3 Current Barriers to SDR Success and How to Fix Them
SearchBusinessAnalytics_8-Big-Data-Use-Cases-for-Businesses-and-Industry-Examples
Knowledge Sharing

Sales

8 Big Data Use Cases for Businesses and Industry Examples
SalesTechSeries_Creative-Ways-to-Drive-Better-B2B-Sales!
Knowledge Sharing

Sales

SalesTech Series: Creative Ways to Drive Better B2B Sales
SDR_Effectiveness
Blog Post

Sales

Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back
Vaimo_Reimagining the B2B Buying Experience
Knowledge Sharing

Sales

Vaimo: Reimagining the B2B Buying Experience
VendorNeutral_5 Tips for Successful Cold Calling Today
Knowledge Sharing

Sales

Vendor Neutral: 5 Tips for Successful Cold Calling Today
4-Ways-to-Help-Your-SDRs-Using-Intent-Data-Infographic-Resource
Infographic

Sales

4 Ways to Help Your SDRs Using Intent Data
What-You-Can’t-See-Will-Hurt-You–Leveraging-Digital-Insights-To-Drive-Sales-Resource
Knowledge Sharing

Intent Data

Forrester: What You Can’t See Will Hurt You: Leveraging Digital Insights To Drive Sales
Force-Management_How-to-Get-Higher-in-Your-Prospects-Organization.jpg
Knowledge Sharing

Sales

Force Management: How to Get Higher in Your Prospect’s Organization
buyer expectations
Blog Post

Sales

Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.
Meldium_5-Expert-B2B-Cold-Calling-Tips.jpg
Knowledge Sharing

Sales

Meldium: 5 Expert B2B Cold Calling Tips to Help You Set More Appointments
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Case Study

Intent Data

How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine
Tenbound_Webinar-Resource-icon_v1
Webinar

Sales

The Frightening Realities of Your SDR Program … and What to Do About Them
SiriusDecisions-Research-Briefs-Resource-RB4
Research/Analysis

Sales

Does Your Account-Based Selling Strategy Have What It Takes to Succeed?
SiriusDecisions-Research-Briefs-Resource-RB5
Research/Analysis

Sales

Unlock Opportunities with SFA Buying Group Objects
tech_sales_pandemic
Blog Post

Sales

Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future
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