Enterprise Strategy Group provides comprehensive and actionable research, advisory, strategy, validation, and content services to help tech companies fully address go-to-market challenges and deliver better business outcomes.

Markets We Cover

Business Applications

Business Applications

From customer experience to end-user computing and unified communications, Business Applications & EUC technology is evolving to meet the unique challenges of supporting remote and hybrid workforces.

Segments We Cover
Related Insights

Research Report

Impact of Evolving Work Environments on Contact Center Platform Requirements
Brian McKenna, Regional Director, Analyst Services, EMEA
Bill Lundell
Corey DeFreese

Unified Communications & Collaboration

Survey Results

The Evolution of Digital Experience Platforms
Brian McKenna, Regional Director, Analyst Services, EMEA

End-user Computing



As organizations invest in transforming legacy networking infrastructures and operations to keep pace with business needs, they face increasingly sophisticated cybersecurity threats from the data center to the edge.

Segments We Cover

Data Management & Analytics

Data Management & Analytics

Data has the power to transform business, and organizations are turning to AI-driven analytics, data platforms, and tools to extract intelligence from mountains of data that must be carefully managed and protected.

Segments We Cover

Infrastructure, Cloud & DevOps

Infrastructure, Cloud & DevOps

When orchestrated well, the transformation of computing environments using converged infrastructure, cloud services, and optimized storage enables business innovation, faster time to market, and operational efficiencies.

Segments We Cover
Quoation Mark

In the course of partnering with ESG on multiple large-scale global campaigns, I have seen their research and content development practices in action firsthand. ESG has a unique set of skills and abilities, allowing them to act as a ‘single source’ for conducting world-class research that supports campaign themes, building interactive digital tools for customer engagement, and producing agency-quality content to build awareness and education.

Carrick Higgins
Senior Campaign Manager, Commercial, Zendesk

Our Services

Research & Advisory Program

Our research experts and analysts deliver data-driven insights to help clients solve GTM challenges, from opportunity assessment to product roadmaps, competitive differentiation, messaging and market positioning.

Custom Research

We leverage extensive experience conducting quantitative and qualitative research surveys, secondary analysis and market and economic modeling to deliver data and insights that enable better business outcomes.

Custom Content

The average tech buyer consumes at least five pieces of content before talking to a sales rep. Our market experts create a wide variety of trusted, full-funnel content assets so you can keep content fresh without the heavy lifting.

Economic & Technical Validations

Buying teams must know how a solution will meet their needs and deliver on your promises. Our 3rd-party validations confirm what a solution can provide and give buyers more confidence to recommend an investment.

Vertical Pills


Innovate and Compete More Effectively with Enterprise Strategy Group

Enterprise Strategy Group™ helps enterprise technology marketers innovate and compete more effectively. In this short video, see how with extensive experience as practitioners in your space, our expert analysts can help you make better decisions around strategies, markets, and features.

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