We Help You Deliver Better Business Outcomes

Founded in 1999 and acquired by TechTarget in 2021, Enterprise Strategy Group™ provides comprehensive and actionable research, advisory, strategy, validation, and content services to help tech companies fully address go-to-market challenges and deliver better business outcomes.

Who We Are

Our market experts leverage their insider’s experience and perspective on client challenges, their deep-dive demand-side research, and TechTarget’s wealth of buyer intent data to identify critical market trends, competitive dynamics, and buyer triggers.

With these insights, Enterprise Strategy Group helps clients navigate the subtleties of individual technology markets and provides prescriptive, actionable guidance to help them develop:

  • Winning competitive strategies and product roadmaps
  • Ideal customer profiles
  • Messaging that clearly articulates how their solution solves buyer problems
  • Independent validation of their solution’s technical and economic benefits
  • Full-funnel content to improve their tactical execution and shorten the sales cycle

Go-to-Market Expertise to Help You Win

Enterprise Strategy Group practitioners have real-world experience to help clients navigate the opportunities and threats in their respective markets.

Our Services

From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, and compelling content creation, Enterprise Strategy Group experts focus on helping clients solve their unique GTM challenges.

Research & Advisory

Research & Advisory

Ongoing access to Enterprise Strategy Group’s demand-side market research and expert insights, through our Annual Research & Advisory program, helps make your unique GTM challenges more manageable all year long.
Custom Research

Custom Research

With capabilities including surveys, secondary analysis, and market and economic modeling, we deliver critical insights for data-driven GTM strategies, roadmaps, routes to market, positioning, content creation, and more.
Custom Content

Custom Content

Our deep market expertise helps you create compelling, research-based content that supports each stage of your GTM, in formats that suit buyers’ preferences, with no guesswork and a much lighter lift for you.
Economic & Technical Validations

Economic & Technical Validations

Our third-party validations accelerate mid-funnel prospect engagement by giving buying teams an independent assessment of your solution’s benefits, which instills confidence that it can meet their needs.
Vertical Pills


Innovate and Compete More Effectively with Enterprise Strategy Group

Enterprise Strategy Group™ helps enterprise technology marketers innovate and compete more effectively. In this short video, see how with extensive experience as practitioners in your space, our expert analysts can help you make better decisions around strategies, markets, and features.

Watch Now

Leadership Team

John McKnight

Senior Vice President, Research, Strategy & Analyst Services

Greg Anderson

Senior Vice President, Sales/Client Relations

Stephanie Corby

Vice President, Client Research and Advisory Programs

Lauren Whitehouse

Lauren Whitehouse

Vice President, Product Strategy & Operations

Melinda Marks

Practice Director, Application & Cloud Security

Scott Sinclair

Practice Director, Infrastructure & Modernization