We Help You Deliver Better Business Outcomes
Founded in 1999 and acquired by TechTarget in 2021, Enterprise Strategy Group™ provides comprehensive and actionable research, advisory, strategy, validation, and content services to help tech companies fully address go-to-market challenges and deliver better business outcomes.
Who We Are
Our market experts leverage their insider’s experience and perspective on client challenges, their deep-dive demand-side research, and TechTarget’s wealth of buyer intent data to identify critical market trends, competitive dynamics, and buyer triggers.
With these insights, Enterprise Strategy Group helps clients navigate the subtleties of individual technology markets and provides prescriptive, actionable guidance to help them develop:
- Winning competitive strategies and product roadmaps
- Ideal customer profiles
- Messaging that clearly articulates how their solution solves buyer problems
- Independent validation of their solution’s technical and economic benefits
- Full-funnel content to improve their tactical execution and shorten the sales cycle
From opportunity assessment to product development, competitive differentiation, messaging ideation and positioning, and compelling content creation, Enterprise Strategy Group experts focus on helping clients solve their unique GTM challenges.
Enterprise Strategy Group™ helps enterprise technology marketers innovate and compete more effectively. In this short video, see how with extensive experience as practitioners in your space, our expert analysts can help you make better decisions around strategies, markets, and features.
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Senior Vice President, Research & Strategy