Markets We Cover
Our seasoned analysts couple their industry-leading B2B research with in-depth buyer behavior and intent data for unparalleled insights about critical technology markets.
Actionable insights informed by market expertise, demand-side research and active buyer intent data
The market experts and specialized research from Enterprise Strategy Group, part of Omdia, plus Informa TechTarget’s uniquely deep understanding of tech market-specific buyer behavior, topic interests, and content preferences guide our strategic, messaging, and content creation recommendations to clients.
Business Applications
ESG’s latest spending intentions research shows that more than 80% of organizations are adapting to support a hybrid workforce by increasing investments in communication and collaboration tools, customer experience (CX) technologies, and end-user computing/digital workspace technologies and services.
Our analysts provide in-depth insights on these market segments and constantly evaluate business and technology trends that will drive the next big growth opportunities across the business application and EUC markets.
Market Segments We Cover
Cybersecurity
The average number of planned investments in cybersecurity technology tops all other tech categories according to ESG’s latest spending intentions research. The business importance of cybersecurity technologies and the networks they protect cannot be overstated.
Enterprise Strategy Group™ analysts are leading voices covering these critical markets. Their insightful demand-side research and analysis help guide leading cybersecurity and networking vendor strategies and go-to-market execution.
Market Segments We Cover
Data Management, Analytics & AI
The key to successful data management and analytics is to prioritize business objectives and follow the data accordingly. The landscape of data processes and infrastructure is rapidly evolving with the integration of AI, compliance, governance, data backup, reuse, and platforms.
In today’s changing enterprise, there is a heightened focus on utilizing data for real-time decision-making and developing modern business intelligence practices. Enterprise Strategy Group analysts offer invaluable insights to aid organizations in preparing for inevitable compliance and governance challenges, leveraging AI for automated analytics, and prioritizing data protection to mitigate risks.
Market Segments We Cover
Infrastructure, Cloud & DevOps
Nearly nine out of 10 organizations expect that their “application environment will become distributed across more locations over the next two years,” according to a recent Enterprise Strategy Group research study.
With applications and IT/cloud operations spanning more locations, more networks, and more clouds, decision makers are focusing on efficiency: cost efficiency, operational efficiency through automation and AI, and application development efficiency across multiple platforms, networks, and cloud environments. Our analysts and demand-side research focus on the critical and difficult challenge of managing infrastructure and operations (I&O) in environments made increasingly complex by modernization, distributed cloud infrastructure, digital transformation, and tool sprawl, among others.
