
Data protection is evolving to adjust to new IT infrastructure driven by digital transformation, cyber threats, legal mandates, and the risk of data loss.
Data protection software and services are essential for preventing downtime, ensuring IT continuity, and facilitating system and data recovery. They are also crucial in the fight against ransomware.
Enterprise Strategy Group’s Data Protection analysts and demand-side research cover the technologies and services available, both in the data center and in the cloud, including:
- Backup
- Business continuity/Disaster recovery
- Cloud data protection
- Compliance
- Cyber resilience/Ransomware
- Data privacy regulations
- Data protection
- Data replication
- DRaaS
- E-discovery
- Intelligent data management
Research Report
Cloud Data Protection Strategies at a Crossroads
The broad adoption of public cloud services and containers as sources and repositories of business-critical data puts the onus on data owners to deliver on data protection SLAs for cloud-resident and container-based applications and data. Users are confused about the data protection levels that public cloud and Kubernetes environments deliver and about the changing protection options (DIY in the cloud, cloud-native third-party solutions, hyperscalers’ built-in features, as-a-service, etc.).
Analysts Covering Data Protection

Christophe Bertrand
Practice Director
Areas of Expertise
- Backup
- Business Continuity/Disaster Recovery
- Cloud Data Protection
- Compliance
- Cyber Resilience
- Data Privacy Regulations

Brian McKenna
Regional Director, Analyst Services, EMEA
Areas of Expertise
- Business & Technology Strategy
- Business Applications
- Business Intelligence
- Cybersecurity
- Data Analytics & AI
- Data Management
Recent Data Protection Insights
Infographic | August 25, 2023
Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns
Research Report | August 24, 2023
Cloud Data Protection Strategies at a Crossroads
Research Brief | August 24, 2023
Bridging Innovation and Code: How Generative AI Is Transforming the Application Landscape
Infographic | August 22, 2023