New & Notable


Partners' generative AI training plans aim for 1M+ employees

IT service providers are upskilling a large portion of their workforces on the emerging technology. The campaign seeks to boost GenAI credibility with customers and tech vendors.


Startup partnerships at MIT Sloan event rev sales channels

Early-stage companies featured at MIT Sloan's annual CIO event tap partners to speed up technology deployment and broaden their offerings and distribution channels.


Kaseya Connect Global brings Partner First Pledge, new service

Kaseya's pledge to partners promises more pricing controls and a new subscription service that lets MSPs manage and secure their clients' environments at a lower cost.


Gartner's IT services forecast calls for consulting uptick

IT service providers could benefit from a less-constrained tech purchasing climate as enterprises seek to bolster in-house skills with consulting services.

Find Solutions For Your Project

Pro+ IT Channel Downloads

View All

IT Channel Basics

  • Get Started

    go-to-market strategy

    A go-to-market strategy (GTM strategy) is an action plan that specifies how a company will bring a new product or service to market while reaching its target customers.

  • Get Started

    feedback loop

    A feedback loop is the part of a system in which some portion (or all) of the system's output is used as input for future operations.

  • Get Started

    share of wallet (SOW) or wallet share

    Share of wallet (SOW) is a marketing metric used to calculate the percentage of a customer's spending for a type of product or service that goes to a particular company.

View All Get Started


Videos, Podcasts, Photo Stories and Infographics

Sections from across IT Channel

Cloud Computing
Data Management
Business Analytics