New & Notable
MSP sales and marketing News
October 03, 2022
A series of channel partner program relaunches that will continue into early 2023 reflect a shift to business outcomes, varied business models and subscription-based selling.
August 08, 2022
A key index reports unexpected service sector growth, while digital services M&A could overtake 2021 deal volume and value levels; more IT channel news.
August 01, 2022
Partners expect demand for their offerings to endure through economic turbulence and, to some extent, because of the unsettling times; more IT channel news.
July 26, 2022
A contact center product launch, a space industry community and an upcoming partner program revamp topped the list of Microsoft Inspire developments; more IT channel news.
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A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. Continue Reading
It's hard to hire employees with technical experience and an MSP background, but recruiters who understand what motivates potential employees can find good candidates. Continue Reading
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Read about a trailblazing Canadian service provider's journey with the as-a-service hardware and software platform -- and the insights it gleaned along the way. Continue Reading
MSPs struggling to sell cybersecurity might consider positioning such offerings as a necessary expense akin to taxes -- and acknowledge clients would prefer to invest elsewhere. Continue Reading
The software company offers a range of partner opportunities as it pursues digital transformation and transitions from server products to cloud-based offerings. Continue Reading
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Service providers gain agility and efficiency benefits when using these emerging development platforms, and also land consulting opportunities with clients. Continue Reading
Colocation, data-center-as-a-service offerings and cloud-like consumption models offer customers alternatives -- or adjuncts -- to public cloud platforms. Continue Reading
Profits are an obvious way to measure business success, but to measure co-innovation partnerships, parties must also identify intangible benefits, such as knowledge acquired. Continue Reading
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Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
Channel partners should learn to make the most of virtual sales and consulting meetings. Scott Ford of Pronesis Technology Group offers advice on tactics that work. Continue Reading
MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading