MSP sales and marketing

Features on marketing managed services, pursuing vertical market segments, co-selling with partners and keeping the sales pipeline stocked.

August 01, 2022 01 Aug'22
Will cloud, IT services prove recession-resistant businesses?

Partners expect demand for their offerings to endure through economic turbulence and, to some extent, because of the unsettling times; more IT channel news.
July 26, 2022 26 Jul'22
Microsoft partner ecosystem revved up, riled by 2022 event

A contact center product launch, a space industry community and an upcoming partner program revamp topped the list of Microsoft Inspire developments; more IT channel news.
July 20, 2022 20 Jul'22
Microsoft Inspire 2022 points to 'digital imperative'

Microsoft CEO Satya Nadella encouraged partners to push beyond digital transformation, while the company's channel executives updated the company's industry push.
July 18, 2022 18 Jul'22
Consultants, software developers in Ukraine find ways to grow

Partners in the Ukrainian custom software and consulting sector continue to expand customer projects and win new business despite the war; more IT channel news.

Bring yourself up to speed with our introductory content

Recruiters look for range of qualities in MSP job candidates

It's hard to hire employees with technical experience and an MSP background, but recruiters who understand what motivates potential employees can find good candidates. Continue Reading
brand

A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Continue Reading
test marketing

Test marketing is a method that aims to explore consumer response to a product or marketing campaign by making it available on a limited basis to test markets before a wider release. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Partners weigh OEMs' private cloud options for clients

Dell Apex, HPE GreenLake and NetApp Keystone are among the pay-per-use hardware platforms partners can offer clients considering alternatives to the public cloud. Continue Reading
The benefits and drawbacks of co-creating innovation

Collaborating ecosystem partners can access a broader range of talent and accelerate time to market, but they must closely manage their relationships. Continue Reading
The cloud is changing the channel, and customers win

The Ingram Micro Cloud Summit called for channel partners to develop intellectual property around cloud offerings and emphasize customer success to boost retention. Continue Reading

Learn to apply best practices and optimize your operations.

Low-code/no-code platforms for MSPs' in-house, external use

Service providers gain agility and efficiency benefits when using these emerging development platforms, and also land consulting opportunities with clients. Continue Reading
Partners see growth in maturing on-premises cloud technology

Colocation, data-center-as-a-service offerings and cloud-like consumption models offer customers alternatives -- or adjuncts -- to public cloud platforms. Continue Reading
Measuring innovation success in co-innovation partnerships

Profits are an obvious way to measure business success, but to measure co-innovation partnerships, parties must also identify intangible benefits, such as knowledge acquired. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

HPE GreenLake partners to help Kern County take control of IT

Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
Tips for successful virtual sales and consulting meetings

Channel partners should learn to make the most of virtual sales and consulting meetings. Scott Ford of Pronesis Technology Group offers advice on tactics that work. Continue Reading
Remote learning technology emerges as top ed market focus

MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading