MSP sales and marketing

Features on marketing managed services, pursuing vertical market segments, co-selling with partners and keeping the sales pipeline stocked.

October 03, 2022 03 Oct'22
Channel partner programs evolve amid digital transformation

A series of channel partner program relaunches that will continue into early 2023 reflect a shift to business outcomes, varied business models and subscription-based selling.
August 08, 2022 08 Aug'22
Partner ecosystem economy bucks market turbulence

A key index reports unexpected service sector growth, while digital services M&A could overtake 2021 deal volume and value levels; more IT channel news.
August 01, 2022 01 Aug'22
Will cloud, IT services prove recession-resistant businesses?

Partners expect demand for their offerings to endure through economic turbulence and, to some extent, because of the unsettling times; more IT channel news.
July 26, 2022 26 Jul'22
Microsoft partner ecosystem revved up, riled by 2022 event

A contact center product launch, a space industry community and an upcoming partner program revamp topped the list of Microsoft Inspire developments; more IT channel news.

Bring yourself up to speed with our introductory content

Top 5 trends for the future of marketing

Text messaging, hybrid experiences and Web3 may play key roles in the future of marketing. Learn how to fit these trends into marketing strategies moving forward. Continue Reading
unique selling point (USP)

A unique selling point (USP), also called a unique selling proposition, is a marketing statement that differentiates a product or brand from its competitors. Continue Reading
Recruiters look for range of qualities in MSP job candidates

It's hard to hire employees with technical experience and an MSP background, but recruiters who understand what motivates potential employees can find good candidates. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

New go-to-market strategy key to selling HPE GreenLake

Read about a trailblazing Canadian service provider's journey with the as-a-service hardware and software platform -- and the insights it gleaned along the way. Continue Reading
Framing cybersecurity as a tax on businesses

MSPs struggling to sell cybersecurity might consider positioning such offerings as a necessary expense akin to taxes -- and acknowledge clients would prefer to invest elsewhere. Continue Reading
Atlassian partners cite cloud migration, ITSM growth

The software company offers a range of partner opportunities as it pursues digital transformation and transitions from server products to cloud-based offerings. Continue Reading

Learn to apply best practices and optimize your operations.

Low-code/no-code platforms for MSPs' in-house, external use

Service providers gain agility and efficiency benefits when using these emerging development platforms, and also land consulting opportunities with clients. Continue Reading
Partners see growth in maturing on-premises cloud technology

Colocation, data-center-as-a-service offerings and cloud-like consumption models offer customers alternatives -- or adjuncts -- to public cloud platforms. Continue Reading
Measuring innovation success in co-innovation partnerships

Profits are an obvious way to measure business success, but to measure co-innovation partnerships, parties must also identify intangible benefits, such as knowledge acquired. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

HPE GreenLake partners to help Kern County take control of IT

Kern County, Calif., faced a daunting challenge of reigning in costs and a sprawling technology ecosystem. HPE GreenLake and MSP Nth Generation were brought in to help. Continue Reading
Tips for successful virtual sales and consulting meetings

Channel partners should learn to make the most of virtual sales and consulting meetings. Scott Ford of Pronesis Technology Group offers advice on tactics that work. Continue Reading
Remote learning technology emerges as top ed market focus

MSPs and consultants say customers in the education vertical are ramping up distance learning systems as they prepare for the new school year amid the COVID-19 pandemic. Continue Reading