MSP sales and marketing

Read trend articles and tips on how to pursue development and training for sales. Learn how to train sales staff to take on the challenges of cloud and MSP sales.

May 16, 2022 16 May'22
Partners become central to SAP industry cloud business

At SAP Sapphire 2022, the software company highlighted partnerships with consulting firms that emphasized their vertical market acumen; more IT channel news.
May 09, 2022 09 May'22
AWS partners get skills-building, co-selling investment

The cloud platform provider aims to address the challenging labor market, which it views as the primary obstacle to partner growth; other IT channel news.
April 18, 2022 18 Apr'22
Partners bring hybrid workplace technology to market

NWN Carousel and ROI Communications are among the service providers creating offerings for customers pursuing flexible work models; more IT channel news
April 11, 2022 11 Apr'22
Gartner forecast points to IT services pricing increase

Service providers look to offset rising employee compensation as the demand for IT skills continues to grow and utilization rates climb; other IT channel news.

Bring yourself up to speed with our introductory content

Partner ecosystem strategy: Co-innovation and other variants

Co-innovation, generative partnering and co-creation describe alliances among customers, service providers and tech vendors. But what do the terms mean and what are the benefits? Continue Reading
internal marketing

Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. Continue Reading
net price

The net price is the value at which a product or service is sold after all taxes and other costs are added and all discounts subtracted. Continue Reading

Weigh the pros and cons of technologies, products and projects you are considering.

Understand online marketplaces, SLOs for providers

Service providers can engage in online marketplaces and use service-level objectives to understand their application's behaviors and its effect on customers. Continue Reading
Partners cite reinforcement learning use cases, gradual uptake

Consultants view reinforcement learning as a tool for decision-making at scale and a way to solve optimization problems, but its capabilities remain a mystery for some customers. Continue Reading
Consultants see retail payment systems adapt to pandemic

A mix of consulting and integration opportunities could drive partner business, as retailers look to adopt omnichannel technologies and hybrid sales models. Continue Reading

Learn to apply best practices and optimize your operations.

5 ways to improve MSP marketing and sales

Review these tips to get a better understanding of the people, process and tools you'll need to bolster what has been a traditional weakness among service providers. Continue Reading
Channel partners prepare data analytics managed services

Customers may not fully understand AI and machine learning technology yet, but channel partners have been building their expertise to make the use cases a reality for clients. Continue Reading
Cloud for industry sectors calls for co-innovation

The verticalization of cloud computing will hinge on alliances in which service providers, hyperscalers and customers collaborate on industry-specific platforms. Continue Reading

We’ve gathered up expert advice and tips from professionals like you so that the answers you need are always available.

The importance of building an agile and resilient infrastructure

No one knows what the future will demand. Here's how channel partners can help their clients prioritize agility and resilience in their infrastructures. Continue Reading
Healthcare security services firms tackle ransomware spike

As healthcare organizations face an onslaught of ransomware attacks, channel partners can assist with security initiatives such as zero-trust architectures to prevent breaches. Continue Reading
MSP retools bank IT systems with HPE Nimble Storage dHCI

Faced with a strained IT infrastructure, Central Pacific Bank upgraded to Nimble Storage dHCI. Learn how solution provider Pacxa played a critical role in the project. Continue Reading