Channel partner programs
The latest developments in channel partner programs and what they mean for MSPs, consultants, systems integrators and other service providers.
Top Stories
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Feature
27 Jun 2025
MSSP automation amps managed service delivery, opens markets
MSSPs are updating and broadening their technology stacks, emphasizing automation to break security service price barriers and reach new clients in a competitive market. Continue Reading
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News
22 May 2025
Partner marketing for startups gets specialized, integrated
Software startups presenting at the MIT Sloan CIO Symposium's Innovation Showcase are working with specialized channel partners and pursuing technology integration partnerships. Continue Reading
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Definition
09 Oct 2025
What is a distributor agreement (distribution agreement)?
A distributor agreement -- also referred to as a distribution agreement -- is a legally binding contract between a vendor or manufacturer and a distributor. Continue Reading
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Definition
04 Sep 2025
What is a channel partner?
A channel partner is a person or organization that partners with a manufacturer or producer to market, sell, and deliver their products or services to the end customer. Continue Reading
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Definition
04 Sep 2025
What is a channel strategy?
A channel strategy is a vendor's plan for delivering a product or service to end customers through direct or indirect sales channels. Continue Reading
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Feature
27 Jun 2025
MSSP automation amps managed service delivery, opens markets
MSSPs are updating and broadening their technology stacks, emphasizing automation to break security service price barriers and reach new clients in a competitive market. Continue Reading
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News
22 May 2025
Partner marketing for startups gets specialized, integrated
Software startups presenting at the MIT Sloan CIO Symposium's Innovation Showcase are working with specialized channel partners and pursuing technology integration partnerships. Continue Reading
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News
13 May 2025
AWS Marketplace channel partners rev software, service sales
Partners are building a new route to market on AWS Marketplace. One has surpassed $1 billion in total sales, and another expects to soon generate half its revenue there. Continue Reading
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News
09 Dec 2024
AWS partners cite boost from GenAI, online selling updates
The ability to build industry offerings on Amazon Nova, easier online selling and accelerated application modernization intrigued partners at AWS re:Invent 2024. Continue Reading
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News
27 Sep 2024
Hyperscalers' mass, AI role dominate partner ecosystems
Seemingly saturated, the massive partner networks of the top cloud vendors still attract service providers and often serve as their top ecosystems, according to a new survey. Continue Reading
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Definition
17 Sep 2024
What is a startup accelerator?
A startup accelerator, sometimes referred to as a seed accelerator, is a business program that supports early-stage, growth-driven companies through education, mentorship and financing. Continue Reading
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Definition
14 Aug 2024
What is Oracle PartnerNetwork (OPN)?
Oracle PartnerNetwork, also known as OPN, is a channel partner program that provides resources and benefits for value-added resellers (VARs), independent software vendors (ISVs) and other businesses that want to collaborate with Oracle. Continue Reading
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Definition
13 Jun 2024
feedback loop
A feedback loop is the part of a system in which some portion (or all) of the system's output is used as input for future operations. Continue Reading
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News
13 May 2024
Startup partnerships at MIT Sloan event rev sales channels
Early-stage companies featured at MIT Sloan's annual CIO event tap partners to speed up technology deployment and broaden their offerings and distribution channels. Continue Reading
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Opinion
02 May 2024
Kaseya Connect Global brings Partner First Pledge, new service
Kaseya's pledge to partners promises more pricing controls and a new subscription service that lets MSPs manage and secure their clients' environments at a lower cost. Continue Reading
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Definition
15 Feb 2024
ServiceNow
ServiceNow is a software company that provides a cloud-based, AI-driven platform for automating multiple management workflows in enterprises. The company specializes in IT service management, IT operations management and IT business management. Continue Reading
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News
29 Jan 2024
ServiceNow, IBM set partner programs for AI transformation
Technology providers reach out to service providers that can help them deliver business change, digital workflows and emerging technologies to enterprise customers. Continue Reading
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Feature
01 Dec 2023
5 IT services industry trends on tap for 2024
The top IT services industry trends for 2024 should sound familiar, with cost optimization and guarded innovation among the trends expected for the coming year. Continue Reading
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News
01 Dec 2023
AWS partners look to GenAI, competencies, marketplace sales
This week's AWS re:Invent conference was notable for AI, industry-specific offerings and accelerators, but partners also pointed to specializations and online deal-making. Continue Reading
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News
02 Oct 2023
Partner ecosystem changeup prompts alliance rethink
The shifting partner ecosystem landscape could inspire IT service providers to consider new alliances or bolster existing ones amid fast-paced economy and technology trends. Continue Reading
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News
31 Aug 2023
Google Cloud Next enlists partner ecosystem for AI push
Google Cloud Next rallied consultancies, systems integrators and other service provider partners to help customers effectively deploy generative AI in the enterprise. Continue Reading
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News
07 Aug 2023
Google Cloud partner ecosystem ramps up for generative AI
Companies such as 66degrees and Capgemini aim to build generative AI tools using Google's platforms, offering enterprise customers industry and process expertise. Continue Reading
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News
19 Jul 2023
Microsoft partner ecosystem takes on AI boom, program shifts
Microsoft Inspire 2023 saw the company relaunch its partner program to address the expected boom in AI. Partners discuss technology developments and partner program changes. Continue Reading
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News
14 Feb 2023
Veeam launches Data Platform, ransomware warranty
Veeam Data Platform features Backup & Replication v12 and other management capabilities. In addition, Object First released its appliance focused on storage for Veeam users. Continue Reading
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News
30 Jan 2023
ServiceNow partner program ups standards, differentiation
Program participants believe the SaaS provider's updated program offers greater clarity around expectations and a path toward greater partner differentiation. Continue Reading
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News
10 Jan 2023
New year, new partner go-to-market strategy
The partner ecosystem continues to evolve as companies deal with emerging technologies and business models. Here's what SoftwareOne, Johnson Controls and IBM are pursuing. Continue Reading
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News
02 Dec 2022
Top AWS cloud consultants earn 6-to-1 revenue multiplier
AWS ecosystem research suggests partners generate more services dollars when they invest in a broader portfolio of offerings; other partner developments at re:Invent. Continue Reading
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News
14 Nov 2022
VMware partner ecosystem tapped to accelerate cloud projects
VMware is expanding ties with global systems integrators and other partners as it looks for resources to help customers ramp up the adoption of its cloud technology. Continue Reading
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Definition
28 Oct 2022
distribution channel
A distribution channel is the network of individuals and organizations involved in getting a product or service from the producer to the customer. Continue Reading
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News
03 Oct 2022
Channel partner programs evolve amid digital transformation
A series of channel partner program relaunches that will continue into early 2023 reflect a shift to business outcomes, varied business models and subscription-based selling. Continue Reading
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News
01 Aug 2022
Will cloud, IT services prove recession-resistant businesses?
Partners expect demand for their offerings to endure through economic turbulence and, to some extent, because of the unsettling times; more IT channel news. Continue Reading
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News
26 Jul 2022
Microsoft partner ecosystem revved up, riled by 2022 event
A contact center product launch, a space industry community and an upcoming partner program revamp topped the list of Microsoft Inspire developments; more IT channel news. Continue Reading
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News
20 Jun 2022
AWS partner ecosystem finds bigger deals in Marketplace
An economic analysis suggested channel companies benefit when they conduct transactions on the hyperscaler's online selling platform; more IT channel news. Continue Reading
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Opinion
17 Jun 2022
The cloud is changing the channel, and customers win
The Ingram Micro Cloud Summit called for channel partners to develop intellectual property around cloud offerings and emphasize customer success to boost retention. Continue Reading
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News
06 Jun 2022
In digital transformation, telecom needs a partner boost
Legacy business models and risk avoidance leave many telecom firms behind in the race to innovate, but the partner ecosystem could spark their progress; more IT channel news. Continue Reading
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News
09 May 2022
AWS partners get skills-building, co-selling investment
The cloud platform provider aims to address the challenging labor market, which it views as the primary obstacle to partner growth; other IT channel news. Continue Reading
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News
11 Mar 2022
Partner ecosystems build IP with Cisco, SAP
Channel companies collaborate with technology providers, creating differentiated offerings that address customer demand for business outcomes; other IT channel news. Continue Reading
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Feature
08 Mar 2022
Technology service providers enter a golden age
The good -- the digital transformation project is now a priority. The bad -- IT is short staffed, equipment is back-ordered and everyone is burnt out. Who will do the work? Continue Reading
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News
10 Sep 2021
Cisco partner program aims to cut complexity via portal
Cisco introduced a raft of changes to its Partner Experience Platform, its hub of channel resources launched last year; other IT channel news. Continue Reading
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News
02 Jul 2021
Dell Global Alliances partners boost channel sales
Dell Technology's segment of Global Alliances partners stood out in the vendor's first-quarter channel sales; more IT channel news. Continue Reading
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Feature
09 Jun 2021
Accenture: Channel partner ecosystem taps cloud, innovation
Times have changed for channel partners. Companies today drive most business through cloud providers and seek to co-innovate industry-specific offerings with technology partners. Continue Reading
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News
26 May 2021
SAP partners get new revenue-sharing model for cloud
SAP rolled out a revenue-sharing model that aims to support cloud economics. The software company also encouraged IP development among its partners. Continue Reading
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News
07 May 2021
Dell channel partners adopt ecosystems, industry focus
Dell Technologies has updated its partnering strategy to focus on three trends, according to executives at Dell Technologies World; other IT channel news. Continue Reading
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News
26 Mar 2021
Blue Yonder tackles supply chain digital transformation
Accenture and Blue Yonder teamed up to solve supply chain challenges for food and beverage company Tata Consumer Products; other IT channel news. Continue Reading
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Feature
30 Nov 2020
Cisco partners back software push, EA acceleration
Software development, simplicity and platforms are among the current channel watchwords at Cisco. Partners share their views on the vendor's latest initiatives. Continue Reading
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News
14 Feb 2020
Chef partners get new channel program for DevOps tools
Chef revamped its channel strategy and launched a new partner program. The new program addresses inconsistencies in the company's previous partnering approach. Continue Reading
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News
10 Jan 2020
Dell Technologies partners tap into cross-selling strategy
Dell Technologies said its channel partners are realizing the benefits of cross-selling from its portfolio of products and strategically aligned businesses; other news from the week. Continue Reading
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News
12 Jul 2019
Microsoft Azure partners get new tool, migration program
Microsoft has uncorked a series of announcements on the eve of Microsoft Inspire, many of them focused on Microsoft Azure management and migration; more news from the week. Continue Reading
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Definition
16 Aug 2018
partner program
A partner program, which may also be referred to as channel partner program or alliance program, is a business strategy that vendors develop to encourage others to work with the vendor and sell its products or services. Continue Reading
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News
27 Jul 2018
Data integration tools: SnapLogic update rewards solution selling
SnapLogic rolled out incentives for building solutions that combine its app and data integration tools with its technology partners' offerings; other channel news from the week. Continue Reading
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News
16 Feb 2018
Anomali targets managed security service providers for global expansion
Threat management platform vendor Anomali said it will tap MSSPs for help reaching medium-sized businesses; other channel news from the week. Continue Reading
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News
09 Feb 2018
Dell EMC Partner Program sets $50B channel business target
On the first anniversary of the Dell EMC Partner Program's launch, the company's global channel chief said partners can expect fine-tuning but no major program overhauls in 2018. Continue Reading
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News
22 Apr 2016
Partner opportunity: Midmarket email migrations to cloud
A report by Intermedia revealed slow uptake of cloud-based email in the midmarket -- and an untapped opportunity for partners; more IT channel news from the week. Continue Reading
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News
16 Nov 2015
Enterprise file synchronization and sharing: Channel alliances take flight
Recent file sync and share channel moves include Accenture's Box alliance, Dropbox's expanded partner network, and eFolder's product debut at IT Nation 2015; other IT channel news. Continue Reading
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News
25 Sep 2015
Silver Peak pursues SD-WAN market 'with a vengeance'
Is the SD-WAN market poised for ample growth? Silver Peak thinks so, and is calling on its partners to answer the call; plus, more IT channel news. Continue Reading
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News
13 Jan 2015
Citrix partner program updated with specializations, sales collaboration rules
Citrix is adding specializations to its partner program and instituting new rules around how its field sales team interacts with channel partners. Continue Reading
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News
18 Feb 2014
Sophos partner program revamped with higher incentives, deal registration
Sophos is rolling out a major revamp to its partner program, with four tiers, higher incentives, deal registration, lead generation and training. Continue Reading
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News
13 Mar 2009
Oracle fees for maintenance and support under fire
Oracle's lucrative maintenance and support revenue is under pressure as customers fight the 22% annual fee. Continue Reading
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Video
23 Feb 2009
Must-haves for wireless network security: WLAN switches, intrusion detection and more
Joel Snyder of Opus One reviews the WLAN switch technology and explains why intrusion detection systems and firewalls need to also be carefully added to a "defense in depth" network configuration. Continue Reading
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Feature
12 Oct 2007
IT distribution channel (distributors)
Distributors are wholesalers that act as intermediaries between vendors and value-added resellers (VARs) or system integrators (SIs). Learn more about the role of distributors in the channel -- and how it's changing. Continue Reading
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News
11 May 2007
HP offers expert service contracts VARs can resell for ProLiant blade servers
HP offers VARs the ability to sell expert service contracts to help customers overcome security, power, cooling and other ProLiant blade server implementation problems. Continue Reading