MSP sales and marketing
Features on marketing managed services, pursuing vertical market segments, co-selling with partners and keeping the sales pipeline stocked.
Top Stories
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Feature
24 Mar 2026
10 marketing trends to watch now
Marketing trends continue to shift as AI, social commerce, creator partnerships and data-driven personalization reshape how brands reach and engage customers. Continue Reading
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Tip
28 May 2024
5 real-world examples of omnichannel marketing
The most successful marketing strategies reach customers where they are, on every available channel. Here, explore examples of omnichannel marketing strategies from real companies. Continue Reading
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News
04 Dec 2020
MSP M&A activity surges with more deals on tap for 2021
A recent frenzy of IT consultant and MSP M&A activity saw companies such as Logically, Sysnet, West Monroe and Deloitte expanding their capabilities; other IT channel news. Continue Reading
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Feature
12 Nov 2020
5 tips for building a successful MSP marketing strategy
MSPs need to develop a marketing strategy if they hope to grow beyond the startup stage. Industry executives share their views on everything to include in a marketing approach. Continue Reading
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Feature
14 Oct 2020
Channel partners help solve retail industry challenges
Retailers are exploring a range of IT strategies to overcome pressures caused by the pandemic and fierce online competition. Find out how channel partners can help. Continue Reading
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News
24 Jul 2020
Microsoft vertical strategy linked to SIs, ISVs
As Microsoft continues to push into vertical markets, the company wants to incorporate ISVs and systems integrators into its strategy; other news from the week. Continue Reading
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Feature
22 Apr 2020
Accenture: Industrial digital transformation needs leaders
Leadership and execution are the keys to overcoming the potential pitfalls of industrial digitization, a process that redundant technology can hinder. Continue Reading
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Feature
30 Sep 2019
PDU-UPS evolves slowly, offers partners modularity
Data center power infrastructure may not be the epicenter of IT innovation, but channel partners see vendors providing modularity, customization options and redundancy features. Continue Reading
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Feature
26 Sep 2019
Sales verticals and how MSPs can target them
Selling to vertical markets can seem like a daunting prospect for managed service providers. Read on for six tips to get you started on a vertical sales journey. Continue Reading
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Definition
13 Sep 2018
market development funds (MDF)
Market development funds (MDF) are a resource that a vendor grants to its indirect sales channel partners to help the channel with sales and marketing programs. Continue Reading
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Feature
29 Sep 2017
Federal IT budget: Look for security, cloud spending in 2018
Industry executives cited an uptick in federal IT procurement activity during the government's fiscal fourth quarter and expected FY 2018 to feature security and cloud investments. Continue Reading
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Answer
17 May 2017
Four tips for selling to the manufacturing vertical
Channel partners can succeed in the manufacturing market if they properly plan and initiate their relationships with customers in this industry segment, writes Mike Bloomfield. Continue Reading
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Feature
22 Sep 2015
The legal vertical isn't for every IT services provider
The legal services market isn't every service provider's cup of tea. Learn about one company that embraced the vertical and another that decided to walk away from it. Continue Reading
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Opinion
12 Sep 2014
Technology advertisements that cross ethical, legal lines
It's hard to tell fact from fiction in technology advertisements, says technology and security consultant Kevin McDonald. These irresponsible claims about a product's compliance or security capabilities can have ethical and legal consequences. Continue Reading
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News
02 Jan 2011
'Captain America' tops list of geek movies to watch in 2011
IT and comic book geeks pick their most anticipated movies for the upcoming year. Continue Reading