Getting to Next-Level ABM with Intent Data

Garrett Mann Director, Content Marketing

The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]

behavioral targeting
Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage

Chris Brookes Product Marketing Manager, APAC

In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]

audience-centric data
The Importance of Audiences (and Their Data) in Supporting B2B Outcomes

John Steinert CMO

In B2B right now, there are two divergent concepts of how a company can efficiently maximize access to more of the currently active demand present in its markets via purchase […]

5 Tips to Help B2B Sellers Cultivate More Positive Buyer Experiences

Fiona O'Connor Content Writer

Have you ever been the recipient of a dozen emails and calls from a brand with a message that didn’t pertain to you? Maybe you opened a few emails, but […]

using Priority Engine DataStax
How DataStax Generated $1M in Pipeline using Priority Engine

Sarah Geissler Sr. Product Marketing Manager

Challenge: DataStax was looking for a way to generate more qualified demand while also enabling their sales team in their outreach efforts. Solution: DataStax leverages Priority Engine for it’s active, […]

Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Chris Brookes Product Marketing Manager, APAC

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

persona-driven marketing
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Dara Such Vice President and Publisher

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

real purchase intent data
What is Real Purchase Intent Data and Where Does it Come From?

Rebecca Kitchens Executive Publisher, SVP of Market Development

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

global demand generation
Building a Better Global Demand Generation Strategy

Bill Crowley Executive Vice President, Data

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

using priority engine Rich Contacts
How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

Sarah Geissler Sr. Product Marketing Manager

An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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