Three Tips for Tech Marketers to Increase Email Performance with IT Buyers

Chris Brookes Product Marketing Manager, APAC

The average business professional receives approximately 130 emails a day. That works out to roughly 16 emails an hour in a standard 8 hour work day. This is exactly what […]

persona-driven marketing
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Dara Such Vice President and Publisher

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

real purchase intent data
What is Real Purchase Intent Data and Where Does it Come From?

Rebecca Kitchens Executive Publisher, SVP of Market Development

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

global demand generation
Building a Better Global Demand Generation Strategy

Bill Crowley Executive Vice President, Data

A conversation with Mandeep Khera, Global Demand Generation and Channel Marketing Leader, Gigamon I recently had the chance to sit down with Mandeep Khera, VP of Demand Gen and Channel […]

using priority engine Rich Contacts
How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

Sarah Geissler Product Marketing Manager

An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]

How WhiteHat Security Increases Targeted Pipeline with Priority Engine and Content Syndication

Sarah Geissler Product Marketing Manager

An interview with successful technology marketing innovator, Miles Krone, Demand Generation Manager at WhiteHat Security WhiteHat Security is a leader in application security, enabling businesses to protect critical data, ensure […]

How Citrix Uses Priority Engine to Increase Pipeline and Enhance Their Data Warehouse

Sarah Geissler Product Marketing Manager

An interview with successful technology sales and marketing innovator, Barry Magee, Director of Business Intelligence at Citrix Citrix allows secure remote working on any device from any location across a […]

How Unitrends Uses Priority Engine to Generate Better Leads and More Demand

Sarah Geissler Product Marketing Manager

An interview with successful technology sales innovator, Monica Fairbanks, Sales Development Manager at Unitrends Unitrends introduces backup appliances and cloud data protection that leverage cutting edge technology to automate manual […]

B2B Marketers: Four Proven Tactics to Get Tech Buyers to Engage with Your Content

Jenny Labelle SVP, Marketing and Product Operations

As TechTarget’s SVP of Marketing and Product Operations, I’ve spent the last 13 years helping our customers generate millions of quality content marketing leads. I know all too well what […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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