3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

John Steinert CMO

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]

2023 priorities
On the B2B Horizon: 2023 Priorities

Fiona O'Connor Senior Content Marketing Manager

Fourth quarter is almost upon us and 2023 planning should be ramping up. To make sure you have the inputs you need across your team, TechTarget’s BrightTALK folks are hosting […]

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Beware of Black Boxes. Look for Actionable Outputs.

Steve Niemiec Chief Operating Officer & Chief Revenue Officer

Science fiction is one of my guilty pleasures (after golf that is). And with young kids, though I don’t have as much time to read for pleasure as I’d like, […]

demand generation strategies
Keeping Up with Evolving B2B Demand Gen Thinking and Practice

Fiona O'Connor Senior Content Marketing Manager

The thinking around B2B demand gen strategy is rapidly evolving. Until recently, demand gen organizations were laser-focused on lead volumes – how to identify, convert and qualify them. The thinking […]

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We’re Only Human: 4 Ways to Become a Better Copy Editor

Fiona O'Connor Senior Content Marketing Manager

We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]

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Four Big Tips for Better Subject Lines

Fiona O'Connor Senior Content Marketing Manager

If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]

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How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Sarah Geissler Director, Product Marketing

Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]

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Getting to Next-Level ABM with Intent Data

Garrett Mann Vice President, Corporate Communications

The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]

behavioral targeting
Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage

Chris Brookes Product Marketing Manager, APAC

In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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