How EDB uses Priority Engine to Generate More MQLs for their Target Accounts

Sarah Geissler Product Marketing Manager

An interview with successful technology marketing innovator, Courtney Brown, Marketing Manager at EDB EDB, the Enterprise Postgres company, delivers an open source-based data management platform, optimized for greater scalability, security, […]

persona-driven marketing
Expert Insight on Evolving Your Personas for Changing Enterprise Tech Environments

Dara Such Vice President and Publisher

Today it’s hard to imagine a marketing or sales strategy that doesn’t include personas. It makes sense: know your target buyers’ typical profile, what’s made them tick historically, and then […]

real purchase intent data
What is Real Purchase Intent Data and Where Does it Come From?

Rebecca Kitchens Executive Publisher, SVP of Market Development

More than in other B2B categories, Martech and Salestech present an overwhelming number of product choices and trending buzzwords (we’re all familiar with Scott Brinker’s  landscape chart!). A big one […]

intent data considerations
6 Considerations When Evaluating an Intent Data Source

John Steinert CMO

Whether you’re new to intent or have been experimenting with different sources for a while, our clients have found it helpful to evaluate potential additions to their stacks in terms […]

using priority engine Rich Contacts
How Rich Contacts Leverages Priority Engine to Generate Leads and Enable Sales

Sarah Geissler Product Marketing Manager

An interview with successful technology sales and marketing innovator, Simon Watson, Managing Director and Founder of Rich Contacts Rich Contacts is a B2B sales agency providing a wide range of […]

purchase intent data in APAC
3 Ways Intent Data is Helping APAC B2B Sales Reps Adjust in Today’s Market

David Lane Director of Customer Success, APAC

As we all continue to get used to the ‘new normal’ in our personal lives, many of us also need to adjust the approach we take in our professional lives.  […]

How LANSA uses Priority Engine to Build Pipeline and Convert More Opportunities

Sarah Geissler Product Marketing Manager

An interview with successful technology sales innovator, Bryan Frankel, Sales Director at LANSA LANSA is the original low-code, rapid application development platform for building enterprise-grade mobile, web and desktop apps. […]

customer experience
How Sellers Can Provide a Better Customer Experience in the Current Business Environment

Garrett Mann Director, Content Marketing

Decision-making is never merely rational. Emotions play a big part in purchasing, even in B2B. Right now, it is more important than ever for sellers to recognize this. That is […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

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