AI vs. purchase intent
Comparing AI-Derived Signals and TechTarget’s Directly Observed Intent Data

Steve Niemiec Chief Revenue Officer

With something like 10,000 RevTech solutions out there, it’s become super hard to understand who really does what, and most importantly, whether or not what is being said really stands […]

Real Purchase Intent Data
Big Claims vs. Big Levers: Illusions of Sophistication Can’t Beat Real Purchase Intent

Steve Niemiec Chief Revenue Officer

In everyday life, when we make a substantial purchase like a car, we get to “look under the hood.” But in much of martech, and it seems to me especially […]

intent data
A Practitioner’s Brief on Intent Data

Fiona O'Connor Content Marketing Manager

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]

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Set Up to Fail? How We’re Holding SDRs and Our Prospecting Back

Fiona O'Connor Content Marketing Manager

Today’s increasingly crowded and competitive B2B markets are putting a premium on high-velocity prospecting. Buoyed by activity-focused thinking and salestech, organizations are aggressively hiring more and more SDRs to “get […]

buyer expectations
Want to Close More Deals? Don’t Just Deliver What Buyers Need, Deliver What They Expect – Here’s How.

Paige Pollard Senior Manager, Corporate Communications

Engaging the right buyers with the right content at the right time is one of the biggest challenges in B2B sales. According to Salesforce, 76% of sales reps say that […]

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How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Sarah Geissler Sr. Product Marketing Manager

Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]

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Get the Most Out of Purchase Intent Data from the Start

Fiona O'Connor Content Marketing Manager

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

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