Buying signals
Step aside, MQLs. Buying signals are here to stay. 

Kamile Vilkelyte Global Marketing Programs Manager

Imagine you’re a stellar marketing leader and have generated real results as you strategically execute your go-to-market (GTM) motions. You’re vigorously working to increase your brand’s share of voice within […]

partner demand generation
Intent Data + Partner Marketing: Six Innovative Use Cases that Drive Pipeline

Anita Covelli Director of Partner Marketing

While many demand gen marketers are using intent data to drive better campaign outcomes, it’s been more challenging for partner and channel marketers to incorporate intent into their complex go-to-market […]

Sales Results
Harness Technology, Training and Intent for Maximum Sales Results

Emily Falconer Marketing Program Manager

The current B2B landscape is ripe with sales technologies and tools, making it essential for companies to avoid tool overload, and instead focus on the right solutions for their objectives. […]

expert tips for how to overcome intent data challenges to realize the true ROI on intent data.
Charting a Course to ROI: Navigating Intent Data Challenges Effectively

Alicia Borchardt Marketing Programs Manager

When implemented and activated correctly, intent data can serve as a compass, providing a clear view into the needs of your potential customers as they make their way through the […]

Intent data adoption
Four Secrets to Harness the Power of Intent Data

James Landry Marketing Program Manager

Many B2B organizations are beginning to harness the power of intent data to optimize their go-to-market strategy and reach buying teams in ways they have never been able to before. […]

3 Ways to Maximize Lead Gen Potential by Working From the “Outside In”

John Steinert CMO

Every day clients come to us with lists of people they want to target. Their lists are built from three classic building blocks: A combination of titles associated with past […]

Context and Quality
Why Context and Quality in Lead Gen Beats Higher Volumes at Lowest Cost

John Steinert CMO

Watching what’s happened to some well-funded “big ideas”, I’ve been thinking about how this illuminates our own tech GTM experiences. Debacles like crypto’s $2T decline over 2022 or Softbank’s irrational […]

ABM outcomes
3 Ways to Use Intent Data to Improve ABM Outcomes

Alicia Borchardt Marketing Programs Manager

A lot is said about the benefits of ABM, but less is said around the effort ABM requires. ABM is often more work per account than other marketing activities because […]

Intent 3.0
Intent 3.0: Using Intent Data for GTM Strategy

Fiona O'Connor Senior Content Marketing Manager

Like with many new B2B solutions, early adoption of purchase intent data has depended on broad tactical use cases. Then as providers and users become more comfortable, they begin to […]

whymostpublisherscantdeliverprecisionintentdata
Why Most Publishers Can’t Deliver Precise Intent Data

John Steinert CMO

Are all “Walled Gardens” alike? Even though Google continues to push out its end-of-cookies date – for lack of any adequate replacement for advertising targeting – we’ve been hearing more […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Vice President, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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