Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]

purchase insight featured
The Real Deal: The Power of Purchase Intent Insight – TAKE 3

Steve Niemiec SVP of Sales

As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]

common sense marketing
Using Purchase Intent Insight to Enable Common Sense Marketing (CSM)

Mike Cotoia Chief Executive Officer

As the CEO of a leading B2B marketing solutions provider, I see the world through the lens of our clients. Our clients are the best B2B tech marketers anywhere. The […]

intent insight
The Real Deal: The Power of Purchase Intent Insight – TAKE 2

Steve Niemiec SVP of Sales

A couple of weeks ago, I shared this story about the power of real purchase intent. For those that didn’t have a chance to read it, Microsoft recently announced that […]

leaky demand generation funnel
Is Your Demand Generation Funnel Limiting Your Sales Potential?

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

John Wanamaker’s classic problem, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half,” pointed to a need for marketing data in the […]

common sense marketing
CSM: The Most Powerful Tool in Your Marketing Toolkit?

Mike Cotoia Chief Executive Officer

I envy today’s enterprise technology marketers. It’s an incredibly fast-paced exciting time to be in this business. In contrast, when I was starting out, things moved a lot slower (at […]