German content marketing
B2B Technology Marketing – Market Spotlight: DACH

Byrony Seifert VP of Marketing and Product Delivery, EMEA

An Interview with Achim Karpf, CEO of NetPress – the Content Marketing Agency In this series we’ll be giving in-depth interviews with regional marketers on the current state of B2B […]

purchase intent insights
6 Purchase Intent Insights to Help Your Sales Teams Infiltrate a Tech Buy

Rick Nendza VP, IT Deal Alert Qualified Sales Opportunities

Indisputable fact: The earlier you can get in on a technology deal, the more chance you have to shape that deal in your favor. Sales teams are constantly trying to […]

Brand search strategy visibility
How Do You Create Brand Visibility if Your Site Doesn’t Rank Well in Google?

Adam Davis Director, Brand Advertising and Search Solutions

In an earlier post, we talked about using TechTarget’s search power to jump the organic search turnstile instead of pounding away at the same steep and expensive marketing goals year after […]

b2b purchase intent insight
3 Questions to Ask B2B Intent Data Providers

Andrew Briney SVP of Products

The hype meter is redlining on the subject of B2B purchase intent, and for good reason. Intent data promises to give you a new way to rifle-target prospects showing a […]

Tech Marketer Talks: Distil Networks Leverages Integrated TargetROI™ for Full-Funnel Marketing

Sandra Nangeroni Senior Director, Marketing & Sales Enablement

Nicole Markisohn is a Marketing Automation Manager at Distil Networks. She is responsible for lead nurturing programs including inbound and outbound campaigns. Her team actively supports North America and EMEA […]

purchase insight featured
The Real Deal: The Power of Purchase Intent Insight – TAKE 3

Steve Niemiec SVP of Sales

As the saying goes, when it rains it pours! Although, when you’ve got the inside track on a deal, you know exactly what the weather forecast looks like. As you’ve […]