partner marketing impact
3 Ways to Build Partner Marketing Impact

Fiona O'Connor Senior Content Marketing Manager

Within the expansive partner marketing ecosystem, B2B tech organizations rush to build out a wide variety of tactical activity. It’s a very action-oriented space, and yet, as we move deeper […]

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How Red Hat Closed $7M of Marketing Influenced Pipeline using Priority Engine

Sarah Geissler Sr. Product Marketing Manager

Challenge: Red Hat needed a way to more effectively target strategic accounts and generate more qualified, in-market leads and pipeline. Solution: Red Hat used TechTarget’s Priority Engine intent data platform […]

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Get the Most Out of Purchase Intent Data from the Start

Fiona O'Connor Senior Content Marketing Manager

Based on the webinar: Delivering on The Promise of Intent: Applying Real Insights to Accelerate Marketing & Sales Results. The purchase intent data ecosystem is evolving quickly, with a growing […]

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Content Everlasting: Making the Most of Your Best Content

Fiona O'Connor Senior Content Marketing Manager

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Senior Content Marketing Manager

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

meaningful content
How to Create Meaningful Content Every Time: The Who, What, What

Fiona O'Connor Senior Content Marketing Manager

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

partner marketing
Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Fiona O'Connor Senior Content Marketing Manager

Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]

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CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

John Steinert CMO

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

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Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future

Tom Walker APAC Client Sales Consultant

The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]

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