sales intent data
Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

Andrew Briney SVP of Products

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]

actionable data
Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

Ben Bradley Director of Strategic Accounts - Client Consulting

As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]

sales qualification
4 Keys to Better Sales Qualification – Insights from TechTarget Priority Engine London User Group

Voula Hantziantonakis Sr. Client Consulting Manager, EMEA

In September we hosted our 3rd Priority Engine User Roundtable in London and we heard insight from current clients on how they are driving success from Priority Engine. Interestingly, the […]

managing martech
3 Ways Successful Marketers Are Managing MarTech to Drive Better Outcomes

Abby Gilmore Grant Director, Client Consulting

Takeaways from MarTech Boston 2017 Looking back at the recent MarTech conference at Hynes Convention Center in Boston, this blog showcases 3 key takeaways that stand out from the two-day […]

GDPR
“GDPR Will Crash Your Entire Marketing Plan”: Fears, Realities & Choosing the Right Partners

Brent Boswell Managing Director, EMEA

Of course the first part of that statement isn’t true. With GDPR implementation slated for May 2018, not surprisingly, some out there are flooding e-mail boxes trying to capitalize on […]

content creation
Overwhelmed by Content Creation? Here are 3 Simple Fixes for Marketers

Keri Deming Senior Manager, Custom Content

More than half of organizations have a small or one-person marketing team serving the entire organization. Shockingly, 70% of those organizations are expecting to create more content this year than […]

ABM micromessaging
Microtargeting: Developing More Effective Marketing Campaigns

TechTarget and HG Data

This is Part 3 of a 3-part series from TechTarget and HG Data on how to drive better Account-Based Marketing ROI from Technographics and Real Purchase Intent. Please see Part 1 on Using Data to Develop […]

Quality data
4 Ways Data is Enhancing Marketing’s Relationship with Sales in EMEA

Brent Boswell Managing Director, EMEA

Insight from marketing leaders at TechTarget’s London ROI Summit Data is an essential component to any MarTech infrastructure, and investment in good quality data is crucial to the pipeline value […]

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