August 24, 2017
Garrett Mann Director, Content Marketing
If you don’t have the right data inputs, you will not get the outcomes you desire Data sourcing has never been easier in B2B tech marketing. And yet what remains […]
August 17, 2017
Byrony Seifert VP of Marketing and Product Delivery, EMEA
In my previous post, I addressed the importance of budgeting for localized content. In this follow-up post, you will find three important data points that will help you better build […]
August 3, 2017
Byrony Seifert VP of Marketing and Product Delivery, EMEA
If you are worldwide centralized technology marketer, the matter of localized content for non-English speaking countries is undoubtedly an important area of discussion for you and your teams. The typical […]
June 23, 2017
Steve Niemiec SVP of Sales
Recently, I came across this article from Marketo on how to assess the relevancy of third party B2B intent data. It provides a good rundown on B2B purchase intent data, […]
June 15, 2017
Byrony Seifert VP of Marketing and Product Delivery, EMEA
For those of you that don’t know what GDPR is [and didn’t yet connect with my first blog on the subject] it stands for “General Data Protection Regulation” and is […]
May 31, 2017
Byrony Seifert VP of Marketing and Product Delivery, EMEA
I’m convinced after being an online marketer for 15 years that I surely must have a law degree by now. So much of what I do day-to-day is deal with […]
May 18, 2017
Garrett Mann Director, Content Marketing
Account-based marketing (ABM) has enjoyed the B2B spotlight for a few years now and it seems as if everyone is jumping on board. Even if B2B companies have been prospecting […]
April 18, 2017
Bill Crowley Executive Vice President, Data
When we talk with EMEA and APAC marketers pursuing data-driven pipeline generation, one of the most common obstacles they talk about is their existing marketing list. It is filled with […]
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