Closing Your Available Demand Gap

Garrett Mann Director, Content Marketing

For all of us, there exists a total addressable market (TAM) for our solutions . Meaning there is only a finite (and eminently calculable) number of companies out there who […]

product management
The Impact of Real Buyer Insights on Product Management and Marketing Decisions

Bill Crowley Executive Vice President, Data

If we have data, let’s look at data. If all we have are opinions, let’s go with mine. – Jim Barksdale, former CEO of Netscape Who or what is driving […]

intent marketing ROI
4 Ways to Ensure Your Marketing ROI Makes a Quantum Leap in 2018

Garrett Mann Director, Content Marketing

How are you planning on improving your marketing ROI in 2018? It’s a question we ask ourselves every year. And yet, there never seems to be a perfect answer. For […]

content marketing storytelling
The Importance of Storytelling in B2B Content Marketing

MaryCatherine Karcich Manager, Custom Content

What does a trip to Mars have to do with creating great content experiences? Imagine what a trip to Mars would be like: How would you get there? What would […]

sales intent data
Flip Your ISRs’ Approach and Improve Appointment Rates by Up to 19X

Andrew Briney SVP of Products

In every cold call you have about 10 seconds to make an impression. Here’s how to dramatically increase your chances of success. The head of inside sales at a security […]

actionable data
Actionable Data = Power – 5 Key Findings from TechTarget’s Boston Priority Engine User Group

Ben Bradley Director of Strategic Accounts - Client Consulting

As our Priority Engine platform has grown, we’ve started to host Priority Engine User Group events in multiple cities, so marketers can understand the use cases, successes and challenges their […]

Authors

Mike Cotoia
Mike Cotoia

Chief Executive Officer

Andrew Briney
Andrew Briney

SVP of Products

Steve Niemiec
Steve Niemiec

SVP of Sales

Jessica Levenson
Jessica Levenson

VP, Search & Engagement

Byrony Seifert
Byrony Seifert

VP of Marketing and Product Delivery, EMEA

Ben Bradley
Ben Bradley

Director of Strategic Accounts - Client Consulting

Abby Gilmore Grant
Abby Gilmore Grant

Director, Client Consulting

Garrett Mann
Garrett Mann

Director, Content Marketing

Michael Box
Michael Box

Content Creator

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