content_everlasting
Content Everlasting: Making the Most of Your Best Content

Fiona O'Connor Content Marketing Manager

Do you have a piece of content that continues to engage people well beyond its anticipated “sell by” date? What do you do with it? Rather than simply sharing the […]

partner marketing ecosystem
Expert Insights: How to Thrive in a Crowded Partner Marketing Ecosystem

Fiona O'Connor Content Marketing Manager

More and more, B2B tech organizations recognize the role partnerships can play in the growth of their business. As a result, the partner ecosystem is becoming increasingly competitive – so […]

meaningful content
How to Create Meaningful Content Every Time: The Who, What, What

Fiona O'Connor Content Marketing Manager

Why do you sink your sweat and tears into writing, editing and rewriting? In B2B, the job is to help others explore a new idea or solve a problem, right? […]

partner marketing
Times They are A-Changing, Faster Than Ever: Insights From Tech Partner Marketing Experts

Fiona O'Connor Content Marketing Manager

Increasingly, tech companies see the benefits of partnering in their go-to-market strategies. Partnerships allow them to better pursue revenue opportunities and to deliver solutions more effectively for their clients. At […]

turbocharge go-to-markets
CMOs and CROs: How to Really Turbocharge Your Go-to-Markets

John Steinert CMO

Tech companies need to face facts. In the crowded tech marketplace, simply building a great product alone just isn’t going to be enough to ramp a business or a new […]

tech_sales_pandemic
Looking Back on How Successful Technology Sales Reps Adapted During the Pandemic and Lessons for the Future

Tom Walker APAC Client Sales Consultant

The global pandemic presented technology vendors with both opportunities and challenges simultaneously. Face-to-face events, a major source of leads for most vendors, and valued by sales reps as a way […]

getting_next_level_ABM_intent_data
Getting to Next-Level ABM with Intent Data

Garrett Mann Senior Director, Corporate Communications

The recent B2B Marketing Exchange virtual event (June 7-10) focused on “Next-Level ABM.” Together with Content Director Andrew Gaffney, TechTarget’s CMO John Steinert got to host a virtual roundtable on […]

Tackling_Difficult_Topics
I’m No Expert … Yet: Tackling Difficult Topics as a Content Writer

Fiona O'Connor Content Marketing Manager

As an early-career B2B content marketer and writer, I’ve spent many hours examining research reports, listening to expert panels, and generally staying on top on MarTech industry news. I’m constantly […]

behavioral targeting
Let Buyer Activity – Not Titles and Outdated Personas – Determine Who to Engage

Chris Brookes Product Marketing Manager, APAC

In today’s data-driven world, technology marketers have more tools than ever at their disposal to help them identify their ideal prospect profiles. Yet many continue to perpetuate hierarchical notions of […]

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