intent data
A Practitioner’s Brief on Intent Data

Fiona O'Connor Senior Content Marketing Manager

Whether you’ve already jumped in or haven’t yet started with intent data, 2022 is going to be a big year. To help you sort through the details, BrightTALK is hosting […]

We’re-Only-Human—3-Ways-to-Become-a-Better
We’re Only Human: 4 Ways to Become a Better Copy Editor

Fiona O'Connor Senior Content Marketing Manager

We’ve all been there – sent that promotional email with a word missing or realized your e-book has a formatting error after sharing it with your audience. It’s incredibly frustrating […]

Better_Channel_and_Alliance_Partnerships
A Foundation for Better Alliance and Channel Partnerships

Fiona O'Connor Senior Content Marketing Manager

Success of any go-to-market partnership or alliance depends on a shared belief that, together, these two companies can be more impactful in the market than each could on its own. […]

subject lines
Four Big Tips for Better Subject Lines

Fiona O'Connor Senior Content Marketing Manager

If your subject line doesn’t stand out in your audience’s inbox, they won’t engage. They’ll never see the informative message you wrote or the valuable content you’ve spent all that […]

measuring partner ROI
Expert Insights to Build and Measure Partner ROI More Effectively

Fiona O'Connor Senior Content Marketing Manager

No matter what stage of your partner marketing evolution, identifying and understanding ROI helps keep up the momentum. For the latest insights into how organizations are developing partner programs that […]

beyond_words
Beyond Words: Why “Design-Forward” for Content Creation?

Fiona O'Connor Senior Content Marketing Manager

Among B2B content marketing teams, design is still far too often introduced in the last stages of the process. Instead of using a more collaborative approach, completed copy is basically […]

Mountain-SearchITChannel-Top-Projects-2021-Resource-Card
Nominate Your and Your Partners’ Best Work – SearchITChannel’s Top Projects Awards

Susan Smith Integrated Publisher & Director, Enterprise Strategy Group Enablement

There are a lot of really interesting and innovative IT projects happening around the world every day. And let’s be honest, the involved teams rarely get the recognition they deserve. […]

Authors

Mike Cotoia

Chief Executive Officer

Steve Niemiec

Chief Operating Officer & Chief Revenue Officer

Byrony Seifert

SVP, Product Operations

Garrett Mann

Senior Director, Corporate Communications

Fiona O'Connor

Senior Content Marketing Manager

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