right time marketing
Can You Prove and Quantify the Value of “Right Time” Marketing?

Bill Crowley Executive Vice President, Data

If I said reaching IT buyers at the “Right Time” would increase your response rates by 5X, would you believe me? Me neither. Reaching prospects at the “Right Time” is […]

segment marketing winning
Growth Market Confidential: Data Matched to Segmentation Insight Will Beat the Competition

Bill Crowley Executive Vice President, Data

Aggressive tech marketers know they could drive faster growth through more effective segment marketing, if they just had a critical mass of decent data for the segment. New market segment opportunity […]

real purchase intent insight
The Real Deal: The Power of Purchase Intent Insight – TAKE 5

Steve Niemiec SVP of Sales

As I have laid out in my previous posts on this subject, I have another new story to share about the power of purchase intent insight – this time relative to recent […]

purchase intent insights fishing
Finding Buyers with Purchase Intent Insight: Catch More Fish by Casting in the Right Waters

Steve Niemiec SVP of Sales

I am by no means an avid fisherman but what I do know is that how far you cast is not as important as where you throw the lure. The better […]