Andy is an established software industry authority, an independent strategy consultant advising corporations, venture capital firms and software companies. He is the founder of Kalido -- which, under his leadership, was the fastest growing business intelligence vendor in the world in 2001. Kalido was recognized as an innovator in data warehousing and then launched arguably the first true master data management product, a market which at the time did not exist but is now a well-recognized and fast-growing industry. Andy was the only European named in Red Herring's "Top 10 Innovators of 2002." He was a pioneer in blogging with his award winning "Andy On Enterprise Software" blog. Andy started his career with Esso, working in a number of technology roles before moving to Shell. He was Technology Planning Manager of Shell UK and then Principal Technology Consultant for Shell International. He later established a global information management consultancy, which grew to 300 staff under his leadership.