Banafsheh Ghassemi is the CEO and co-founder of Tangerine
Lab, a customer experience design agency that specializes in applications of design thinking
that are enabled by emerging customer technologies and informed by advanced customer insights and
For 16-plus years, Ghassemi has held executive leadership roles and led innovative strategies on
products, customer experience, sales and channels, as well as CRM and other customer-centric
initiatives at MCI, Nextel, Sprint, Nasdaq and the American Red Cross.