Banafsheh Ghassemi

CEO/co-founder -

Tangerine Lab -


Banafsheh Ghassemi is the CEO and co-founder of Tangerine Lab, a customer experience design agency that specializes in applications of design thinking that are enabled by emerging customer technologies and informed by advanced customer insights and analytics.

For 16-plus years, Ghassemi has held executive leadership roles and led innovative strategies on products, customer experience, sales and channels, as well as CRM and other customer-centric initiatives at MCI, Nextel, Sprint, Nasdaq and the American Red Cross.

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