Bob Barker is Leading Edge Forum's personal, digital and social media skills coach, supporting both the Xperience Lab and the Social Executive Programme as a facilitator and associate developing research and content.
Bob has 30 years in the technology industry working as a marketer in companies including Oracle, SAS, NCR and in smaller software and technology firms. For the past few years, he has also been focused on coaching executives on personal brand and use of social media, which highlighted the need for digital competence in order to be successful. However, the motivation, time required and understanding in this area means many people have never had the coaching required to improve their skills and their lives. Creating and evolving this coaching is now Bob's mission through his work with the LEF.