Bruce Sinclair

Bruce Sinclair


Bruce Sinclair started in the business of IoT in 2008 as CEO of a networking company that sold a smart home-enabling platform to internet service providers. His career began as a mathematician and then programmer who quickly found his way to business through marketing. He worked his way through product marketing and brand management to be vice president of marketing for a large Microsoft subsidiary. Since then, Bruce has been CEO of companies in the visual computing and IT industries.

Bruce's book, IoT Inc.: How Your Company Can Use the Internet of Things to Win in the Outcome Economy, was published by McGraw-Hill in June of 2017, and his IoT Inc Certified IoT Professional (ICIP) online training program was released in February 2018.

Today Bruce is the publisher of and advises brands, manufacturers and vendors on their IoT strategies. He also conducts workshops for managers and executives on how to build IoT businesses and product lines.

Bruce is known in the industry from his podcast, video series and meetup, and is a featured author for publications such as Computerworld, Forbes, Network World and ZDNet. He speaks publicly about IoT around the world and was the opening keynote speaker of the industry's largest event, Internet of Things World 2017.