Danny Estrada has worked as a thought leader in customer relationship management for the past 20
years. As a practice leader, he has guided teams through the implementation and development cycles
of more than 500 CRM projects. He is the author of the Practical CRM blog and a columnist for CRMMagazine and SearchCRM.
In addition, he has been a speaker at conferences for companies such as Microsoft, Sage and
Infor. Estrada also has an executive MBA from the W.P. Carey School of Business at Arizona State