David Ratcliffe

Co-founder and president -

Pink Elephant -


David Ratcliffe is co-founder and president of Pink Elephant Inc., a premier global training, consulting and conference service provider. After working for 12 years in corporate IT, David began consulting and training in 1986 as a protégé of Malcolm Fry in the U.K. The next year he led a team of consultants who contributed to the first version of the ITIL framework. Since then he's been recognized as one of the industry's foremost IT service management (ITSM) visionaries, advocates and leaders -- delivering the very first ITIL Foundation course in North America in 1997.

As a prolific blogger, industry commentator and frequent speaker, David offers insightful and practical solutions to real-life issues in the areas of IT leadership and ITSM. David was recently named one of the "Top 25 Thought Leaders in Technical Support and Service Management" by HDI. 

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