Jan-Willem Middelburg

Regional Director -

Pink Elephant -


Jan-Willem Middelburg is the regional director for the Asian Pacific Division of Pink Elephant, based in Kuala Lumpur, Malaysia. He is responsible for Pink Elephant's regional strategy and operations in Asia. Prior to this, he was responsible for restarting the office of Pink Elephant in the Netherlands.

In 2017, Jan-Willem published the Service Automation Framework for the design and delivery of automated services, which is internationally considered the leading publication on service automation. As author of the book, he is a frequent keynote speaker and moderator at universities and technology conferences around the world. Jan-Willem holds a bachelor's degree in industrial engineering and a master's degree in supply chain management from the Rotterdam School of Management.

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