Michelle Besson

analyst -

Forrester -


Michelle serves eBusiness & Channel Strategy Professionals and is based in Forrester’s UK office. Her research covers digital commerce and how changing consumer behavior and technology affect the way that organizations engage with customers. She has an additional lens on European retail. Her current research themes include digital business transformation, omnichannel commerce, as well as digital trends and forecasting. Her research also analyses direct-to-consumer strategies for brands and manufacturers.

Michelle Besson’s Most Recent Content