As global retail industry director at Software AG, Oliver is tasked with helping retailers understand how digital transformation can help grow sales and drive efficiency as the industry transforms. With more than a decade's experience focused on retail, Oliver has worked with major global retailers including Best Buy, Vodafone, Boots, John Lewis, Edcon, Ahold, Dixons and Panda to improve their business through the use of innovative technology solutions. Prior to joining Software AG, Oliver was part of the European Management team at Oracle Retail -- his team being responsible for retail-focused solution consulting across Europe. Before that, Oliver worked for Infor in a solution consulting role. Oliver started his career in the technology industry implementing supply chain planning and optimization solutions for retail and consumer packaged goods companies across Europe and Asia Pacific for Manugistics (JDA).