Terry Hughes has been in the wireless and technology industries for over 25 years in North America and Europe. He has worked at start-ups through to VC-backed and public companies. He spent seven years at Vodafone in the pioneering days of mobile, and he lived through the dot-com boom at a San Francisco-based tech company. In 2010, after the exit of his start-up which became the most popular business app on BlackBerry, Terry founded and launched the AppCarousel brand and platform. AppCarousel was acquired by AppDirect in 2015. AppDirect has one of the largest B2B cloud commerce platforms in the world, delivering apps and services to all manner of vertical markets across all types of connected devices. Terry is the IoT Global Practice Lead in the IoT and devices division of AppDirect.
Terry is a well-known thought leader, often presenting at conferences and contributing op-eds. He holds a Bachelor of Arts in Business Administration and a degree in Electronics and Communications Engineering.