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Zoom integrates agentic AI across platform portfolio

By Katherine Finnell

LAS VEGAS -- At Enterprise Connect, Zoom announced the expansion of agentic AI capabilities across its entire portfolio, rolling out AI Companion 3.0 to the Zoom Workplace app, Zoom Business Services and Workvivo.

Aiming to address the fragmentation of data captured across collaboration tools and workflows, Zoom's agentic AI embeds workflow automation directly into meetings, calls, chat and contact center interactions.

"Where we're going is about using AI to create," said Jeff Smith, interim chief product officer at Zoom. "The two things you need to create are a rich repository of trusted data and the services that you can take action on."

One new AI Companion capability is an AI notetaker, called My notes, which can be used for in-person, Zoom, Microsoft and Google meetings. Users can jot down quick thoughts in their personal notes, and the notetaker can expand with key takeaways.

Zoom also introduced updates to its Custom AI Companion add-on to enable organizations to deploy prebuild AI agents for sales, IT and marketing that automate repetitive tasks. Users can also create AI agents for their personal workflows or send an agent to an admin to share across teams. Additional updates to the add-on include new third-party integrations and enhanced personalization for users based on job roles, preferences and focus areas.

Zoom enters productivity space

Zoom introduced AI-driven Docs, Sheets and Slides to enable employees to create documents and presentations by pulling information directly from meeting conversations and chats.

AI can't replicate the ideas humans generate through interaction with each other, Smith said. But AI can automate tasks, such as building project plans, presentations and templates. This frees up users to spend more time on meaningful collaboration.

The introduction of productivity tools to Zoom highlights a growing market trend. Unified communications and collaboration tools have been adjacent to end-user computing in the digital workspace, but now they are overlapping, said Gabe Knuth, an analyst with Omdia, a division of Informa TechTarget.

"AI is taking this a step further by integrating communications and collaboration workflows and data into the productivity apps where the work gets done," Knuth said.

However, the goal is not for Zoom to replace popular productivity suites from Microsoft and Google, said Leo Boulton, head of products, solutions and industry marketing at Zoom. Instead, Zoom's Docs, Sheets and Slides integrate with Microsoft 365 and Google Workspace, enabling employees to continue working in their Zoom environment. Documents can also be exported to Microsoft and Google file formats.

"You can look at them as extending the power of Zoom AI Companion by turning conversations and meetings into finished work," Boulton said.

Zoom Workplace updates

Zoom is also updating its Workplace platform to offer a simpler, unified experience across desktop, mobile and web applications. New features include the following:

Zoom Phone updates

The addition of AI Companion 3.0 to Zoom Phone enables organizations to do more with their conversation data. Agentic workflows can perform follow-up tasks, such as sending emails or identifying next steps. Additional AI capabilities added to Zoom Phone include the following:

Katherine Finnell is senior site editor for Informa TechTarget's unified communications site. She writes and edits articles on a variety of business communications technology topics, including unified communications as a service, video conferencing and collaboration.

16 Mar 2026

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