TechTarget has certified to the United States Department of Commerce that it adheres to the U.S. - EU Safe Harbor Framework and the U.S. - Swiss Safe Harbor Framework developed by the United States Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and Switzerland. TechTarget has certified that it adheres to the Safe Harbor Privacy Principals of notice, choice, onward transfer, security, data integrity, access and enforcement. To learn more about the Safe Harbor program, and to view TechTarget’s certification, please visit http://www.export.gov/safeharbor/.
- Key Definitions
- What Information Do We Collect?
- Use and Disclosure of the Information We Collect
- How Can You Opt Out of Use and Disclosure of Your Information?
- Access and Updating of Information
“Clickstream Data” or “User Activity” means a record of any TechTarget or external party content viewed by you, your clicks on links to content on TechTarget Sites and any third party Websites, and any information supplied by you in the process of submitting a registration form. It is the virtual trail that a User leaves behind when accessing the Websites. A clickstream is a record of a User's activity on the Websites and every page the User visits, how long the User was on a page or site, in what order the pages were visited, any news groups that the User participates in or any comments made on the site.
“Co-Branded Site” means a Website hosted by a third party business partner of TechTarget, the content and branding of which is shared with that third party business partner under contractual obligations between TechTarget and our partner.
“Content” means a white paper, analyst report, webcast, videocast, newsletter, software demo or other document or media presentation that is linked to or displayed on a Site.
“Content Sponsor” means a third party that owns or sponsors Content on the Site(s).
“Member” means a User that (a) registers on one of the Sites to become a member of that Site, (b) subscribes to a newsletter on one of the Sites or (c) registers to requests demos, brochures or other product information on or from a Site.
“Member Information” means information which you provide which may include, but shall not be limited to: your name and corporate title, the name of your company and the department in which you work, your industry group, country, zip code, telephone number, information about software or hardware your company is using, plans your company may have to purchase additional information technology, as well as any Supplemental Information (as defined below).
“Service Provider” means a company that provides services to TechTarget with regard to the operation of its Websites or the collection/review of data from the TechTarget Websites.
“Sites” “TechTarget Site” or “Websites” means the network of Websites owned and operated by TechTarget, including bitpipe.com, knowledgestorm.com and the TechnologyGuide.com sites. For purposes hereof, Co-Branded Sites shall be included in the definition of “Sites” and “Websites” except as expressly otherwise provided for herein.
“Sponsored Content” means Content available through the Site(s) and owned or sponsored by a third party.
“Tracking Technology” means Cookies, Clear GIFs, serving tracking technologies or other technology solutions performing similar functions that are used by TechTarget.
“User” or “you” means any person viewing any page of any of the Sites. A User need not be a Member.
Member Information: A TechTarget goal in collecting Member Information is to provide you with the best and most useful content and services, and to offer you opportunities to obtain other products and services from us and our partners. Because we derive revenue from advertising, collecting information is essential to keeping our services available to users. We collect Member Information when you provide it to us through the following: when you register on one of our Sites, subscribe to an e-mail newsletter, register for one of our events or register to request certain Content or through surveys, as well as when you register to receive a demonstration or “test-drive” software products. Several of the services that we offer on our Sites may require registration as a condition of use. Once you register with one of the TechTarget Sites, you are no longer anonymous to us. To the extent that we combine any Clickstream data with the information provided by you, it will be considered to be part of your Member Information.
The Sites also enable third-party tracking mechanisms to collect your non-personal information for use in online behavioral advertising. For example, third parties may use the fact that you visited the Sites to target online ads for TechTarget to you on non-TechTarget Websites. In addition, our third-party advertising networks might use information about your use of the Sites to help target specific technology-related or other non-TechTarget advertisements to you based on your online behavior. For information about behavioral advertising practices, including privacy and confidentiality, visit the Network Advertising Initiative Website or the Digital Advertising Alliance Website.
The use of online tracking mechanisms by third parties is subject to those third parties’ own privacy policies, and not this Policy. If you prefer to prevent third parties from setting and accessing cookies on your computer, you may set your browser to block cookies. Additionally, you may remove yourself from the targeted advertising of companies within the Network Advertising Initiative by opting out here, or of companies participating in the Digital Advertising Alliance program by opting out here. Although our Sites currently do not respond to “do not track” browser headers, you can limit tracking through these third-party programs and by taking the other steps discussed above.
Event Registration Information: When you register on a Site to attend a TechTarget in person event, the registration form requires Users to provide information such as your name and corporate title, company name, address, telephone, email address and/or additional information, including information about software or hardware your company is using, plans your company may have to purchase additional information technology, etc. (“Event Registration Information”).
Third Party Personal Information: The Sites include an “email a friend” feature, which allows a User to email Content to a third party; we only use the email address of that person for purposes of emailing that Content to that person.
Software Demo/Brochure Registration Information: Some of the Sites offer downloads of free demonstration software and brochures for multiple software solutions. Once a User registers to receive a demo or brochure, their registration information is shared with vendors and/or resellers of those software solutions. This information is forwarded to the vendor and/or reseller so that the User can receive additional information on products or services from that vendor and/or reseller. Additionally, this registration information may also be provided to vendors and/or resellers of similar solutions.
User Generated Content: Some Sites feature user generated content in the form of a user review section or forum communities. In order to interact in these forums, a User must first complete the applicable registration form and, in some case, terms of service for the Site. The information provided by the User may be displayed in the User's public profile in our forums and can be viewed by all visitors to this Site. However, to ensure total privacy of our Users, we do not display any User e-mail addresses.
Supplementary Information: TechTarget may supplement Member Information with information about a Member that is publicly available or that is made available by third parties through paid subscriptions. For example, if a Member provides the name of the company for whom she works, we may obtain information showing the number of employees and estimated annual turnover for that company. This information is called “Supplementary Information” and, once added to Member Information, is deemed to be included in that definition.
User System Information: TechTarget’s webcast application provides a system test that determines whether you can view a webcast from your computer. This information is used to optimize the viewing experience and to troubleshoot webcast viewing problems. We do not collect or retain personally identifiable information in conducting these tests.
Transaction Information: When you order paid Sponsored Content from the Sites or register to attend a paid in-person event on the Sites, we ask you to complete an order form that requests certain information from you, including a credit card number and expiration date and general contact details. We do not retain the credit card information.
Member Information: The Content Sponsors make the Sponsored Content available through TechTarget in return for receiving the Member Information of Users who request Sponsored Content, as well as, in certain cases, Clickstream Data from Users. Accordingly, if you request Sponsored Content, TechTarget may disclose your Member Information to a Content Sponsor, as set forth in more detail below. If you do not want this information disclosed to a Content Sponsor, do not request Sponsored Content. TechTarget’s customer agreements with Content Sponsors: (a) provide that the Content Sponsor may use this information to contact you via common methods of communication; and (b) prohibit disclosure of the information to any third party other than agents of the Content Sponsor for the permitted marketing purposes set forth above. You should contact the Content Sponsor directly if you have any questions about their use of this information. We use Member Information to deliver email newsletters on topics of interest to Members who have requested those services. We may also send general promotional and marketing materials to our Members, including marketing research surveys. TechTarget, in some cases utilizing a Service Provider, deploys surveys and incentives. We also use Member Information in aggregated form to understand our Member base, and to market our services to our customers. In addition, under certain conditions we will inform a customer of TechTarget that a pre-existing contact in their CRM system is also a Member.
- Help us recognize your computer as a previous visitor, and save and remember any preferences that may have been set while you were visiting one of our Websites or a Co-Branded Site.
- Track, accumulate and report information on our Sites and Content usage to our partners and customers so that they can measure the effectiveness of advertisements and content viewed on the Websites;
- Help us customize the content and advertisements you are shown while visiting our Websites and potentially other websites online;
- Determine which features Users like best to help us improve our Content and Sites, personalize your user experience, and measure overall Site effectiveness; and
- Disclose Activity Intelligence information as detailed below.
- Disclose aggregated information as detailed below.
Disclosure of Activity Intelligence Information: Certain customers of TechTarget receive or are granted access to reports that may include your Member Information linked to Clickstream Data derived from your activity on the Sites.
Disclosure of Aggregated Information: We provide summary reports, based on our analysis of Clickstream Data, which may include a description of your level of activity on our Sites, as well as activity related to editorial and vendor content. An example of the type of information included in a summary report is "3000 people looked at the white paper this week and, of those 3,000 people, 60% clicked through to read the full white paper." This information is aggregated and does not disclose any Member Information. TechTarget may also disclose aggregated user statistics (for example, 25% of our users are interested in Networking) to our customers, prospective customers and partners and other third parties, and for other lawful purposes.
Use of User Information for Predictive Analytics: TechTarget may also analyze user activity statistics for predictive analytics that will be provided to our customers, prospective customers, partners and other third parties, (for example, Users at XYZ company are researching Security Backup). This type of disclosure does not disclose any Member Information.
Transaction Information: We use this information to complete the transaction that you have requested, i.e. to deliver information, products or other services that you order and to invoice you. We do not store your credit card information. If you order paid Sponsored Content, we may disclose your Member Information to the Content Sponsor. In addition, we may disclose your name, address and transaction information to agents such as couriers and fulfillment companies in order to effect the transaction and send you the Sponsored Content you have ordered, and we will provide your credit card details only to the relevant bank or credit card company in order to complete the transaction.
If you do not wish to participate in market research surveys, simply opt-out of any survey email you receive.
Following the registration process, we also allow Users the option to opt-out of receiving emails from TechTarget. Users who opt-in may also remove themselves from emailing lists at any time through the edit profile pages or by following the instructions at the end of any email they received from TechTarget.
If you do not want to receive future communications from TechTarget, please contact us at email@example.com and we will deactivate your membership.
Member Information provided to us by you is, however, subject to disclosure pursuant to applicable laws.
TechTarget has implemented reasonable security measures to protect information from loss, misuse and unauthorized access, disclosure, alteration or destruction. Our security systems include authenticated access to internal databases, audits of procedures, and regular reviews of overall Web security.
The instructions to review, amend, or delete your information may be found in the edit profile area on any of our sites. Users may change information at any time and as often as necessary. Users who are experiencing problems with our services or who have questions about how our services work can contact us by sending an email to: firstname.lastname@example.org.
Registration Password: Your Member Information is password-protected to control access to this profile information by third parties. We recommend that you do not divulge your password to anyone. TechTarget never asks for passwords in unsolicited phone calls or unsolicited emails.
Business Transfers: We are always seeking to improve our network of Websites and our business. If all or part of TechTarget is sold, merged or otherwise transferred to another entity, the Member Information and Clickstream Data may be transferred as part of that transaction.
Amendments: TechTarget may modify or amend this policy from time to time. If we make any material changes in the way in which your Member Information is collected, used or transferred, we will provide you with appropriate notice. If you object to any of the changes, you can have us delete your information from our database by contacting email@example.com.
Options: Users who would rather not provide any of the user data requested by our registration process do not need to register with us. You can still view much of the content and use many of the services offered by our Sites without registering.
Note: If you choose not to provide certain Member Information when registering for a site, certain products or services may not be available to you.
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Attention: Member Services
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TechTarget will investigate your complaint and respond to you promptly.