Griffin LaFleur

Industry Expert | LinkedIn

Griffin LaFleur is a revenue operations and GTM engineering leader. With over a decade of experience in B2B SaaS, Griffin's work spans all GTM motions -- from strategy and systems architecture to technology implementation and ongoing operations. Throughout his career, he has partnered with startup and growth-stage technology companies, building and scaling revenue infrastructure that drives predictable growth. His expertise includes CRM migrations, forecasting systems, expansion modeling, and go-to-market alignment across sales, marketing, and customer success. Griffin combines deep operational execution with strategic vision to help organizations build the revenue systems they need to scale.

Email [email protected]

Submit a tip to our team

97 articles by Griffin LaFleur

Filter by month:

A buyer’s guide to personalization software products
Sept. 23, 2026
The environmental impact of e-commerce
July 16, 2026
Customer service tiers and escalation paths explained
July 14, 2026
How to choose a B2B e-commerce platform
June 3, 2026
Understand, optimize and track customer journey touchpoints
April 29, 2026
5 customer journey phases businesses should understand
April 9, 2026
Using storytellers in a digital age
April 8, 2026
Top 12 customer experience metrics and KPIs in 2026
April 3, 2026
B2B martech stack core components and how to build one
March 24, 2026
10 marketing trends to watch now
March 24, 2026
Omnichannel orchestration engages customers, drives revenue
March 4, 2026
How to manage dependency risk in third-party ad tech
Jan. 21, 2026
Top 10 customer experience management software for 2026
Jan. 14, 2026
How accounts receivable AI increases cash flow and efficiency
Nov. 14, 2025
Short-form video strategy: A CIO’s guide to engagement and ROI
Oct. 28, 2025
What are the 7 stages of the sales pipeline?
Sept. 18, 2025
How to integrate GEO with an SEO strategy
Sept. 4, 2025
Mastering AI search optimization: Key trends and strategies
Aug. 7, 2025
TikTok
Aug. 1, 2025
The role of technology in shaping consumer behavior
July 22, 2025
Create a video marketing strategy in 10 steps
July 16, 2025
Customer loyalty vs. retention: What’s the difference?
July 10, 2025
How to avoid greenwashing as a marketer
July 7, 2025
10 sustainable marketing strategies
June 18, 2025
12 benefits of influencer marketing
April 8, 2025
What is conversational commerce?
March 31, 2025
How to incorporate social media into SEO strategies
March 21, 2025
How to market a loyalty program effectively
March 6, 2025
What is social media marketing (SMM)?
Feb. 21, 2025
How to build a customer service plan, with a template
Feb. 11, 2025
What is account mapping, and why do you need it (with template)?
Feb. 7, 2025
What is account-based selling? Everything you need to know
Feb. 5, 2025
8 free SEO keyword research tools to explore
Feb. 4, 2025
10 top marketing certifications and courses for 2025
Jan. 31, 2025
How to create a customer loyalty program in 9 steps
Jan. 29, 2025
Free event marketing plan, with a template
Jan. 21, 2025
How to avoid and remove malvertising
Jan. 13, 2025
10 brainrot marketing examples
Jan. 13, 2025
15 customer success KPIs and metrics to track
Oct. 30, 2024
What does Microsoft Copilot for Sales offer?
Oct. 3, 2024
What is nearbound marketing?
Oct. 1, 2024
How important is authentication in email marketing?
Sept. 16, 2024
What is skill-based routing (SBR)?
Sept. 16, 2024
How does DMARC affect email marketing?
Aug. 26, 2024
Personalized pricing explained: Everything you need to know
Aug. 22, 2024
First-party vs. third-party cookies: What’s the difference?
July 29, 2024
10 ideas for a post-cookies marketing strategy
July 26, 2024
Why does data privacy matter in marketing?
July 12, 2024
5 marketing campaign failure examples
June 18, 2024
12 benefits of customer retention
May 30, 2024
Marketing automation checklist for beginners
April 24, 2024
How to create an omnichannel marketing strategy
April 11, 2024
How to create a diversity and inclusion marketing strategy
Feb. 23, 2024
How to get started with marketing automation for SMBs
Feb. 1, 2024
8 types of marketing automation, with examples
Jan. 18, 2024
10 marketing automation best practices
Jan. 3, 2024
8 ways to measure sales enablement metrics
Oct. 20, 2023
lead generation
Oct. 19, 2023
5 digital sales enablement tools to boost productivity
Oct. 3, 2023
customer journey orchestration
Aug. 10, 2023
ABM vs. demand generation: How are they different?
July 31, 2023
7 ABM challenges and how to solve them
July 31, 2023
12 essential ABM metrics and KPIs to measure success
July 31, 2023
demand generation
July 31, 2023
Top 12 demand-generation strategies for quality leads
July 25, 2023
Top 9 benefits of account-based marketing
July 24, 2023
How to effectively personalize your ABM strategy
July 20, 2023
How does bulk SMS marketing work?
July 14, 2023
11 social commerce statistics for 2023
July 13, 2023
7 benefits of SMS marketing
July 7, 2023
7 benefits of customer experience management
June 14, 2023
What are the different types of SMS marketing?
May 19, 2023
Generational marketing explained: Everything you need to know
May 10, 2023
social commerce
Feb. 15, 2023
shoppable video
Feb. 8, 2023
What are the different types of marketing personalization?
Feb. 2, 2023
video marketing
Jan. 17, 2023
6 e-commerce email marketing strategies to heed
Jan. 12, 2023
Personalization vs. segmentation: What’s the difference?
Jan. 9, 2023
10 e-commerce marketing strategies for your business
Dec. 5, 2022
conversational marketing
Oct. 11, 2022
How to create a zero-party data strategy
Sept. 29, 2022
Zero-party data vs. first-party data: What’s the difference?
Aug. 15, 2022
recommerce
Aug. 3, 2022
12 social media marketing tips to boost your business
Oct. 27, 2021
How relationship marketing works, its pros, cons and levels
Aug. 2, 2021
Inside 5 big-name relationship marketing strategy examples
July 30, 2021
5 real-world multichannel marketing examples
June 3, 2021
4 tips for creating a personalized marketing strategy
March 10, 2021
10 lead scoring best practices to improve sales efficiency
Feb. 17, 2021
How to craft an effective multichannel marketing strategy
Feb. 12, 2021
6 demand-generation strategies to drive business
Nov. 17, 2020
Sales funnel vs. flywheel: How sales and marketing has evolved
Sept. 25, 2020
How businesses can align sales and marketing
Aug. 26, 2020
9 strategies for email marketing segmentation
July 10, 2020
4 tips for creating a content marketing SEO strategy
May 29, 2020
5 email marketing trends to follow in 2020
April 22, 2020

Select Newsletter: TechTarget AI Every M/W/F, starting Nov. 16th
Select Newsletter: TechTarget CIO Every M/W/F, starting Nov. 16th
Select Newsletter: TechTarget Data Every M/W/F, starting Nov. 16th
Select Newsletter: TechTarget Cybersecurity Every M/W/F, starting Nov. 16th
Select Newsletter: TechTarget Infrastructure Every M/W/F, starting Nov. 16th
Select user consent: By signing up to receive our newsletter, you agree to our Terms of Use and Privacy Policy. You can unsubscribe at anytime.

This website is owned and operated by Informa TechTarget, a global network that informs, influences and connects the world's technology buyers and sellers.

People also ask

Griffin LaFleur

Get in touch

97 articles by Griffin LaFleur