Browse Definitions :
Definition

brushing scam

A brushing scam is an exploit by a vendor used to bolster product ratings and increase visibility online by shipping an inexpensive product to an unwitting receiver and then submitting positive reviews on the receiver's behalf under the guise of a verified owner. Vendors on Amazon and other e-commerce websites use the scam increase visibility for their stores and drive further sales.

The scam became newsworthy when multiple people began receiving unsolicited products from Amazon labeled as gifts with no receipt. Items are usually smaller, such as Bluetooth speakers, phone covers, humidifiers, flashlights and light bulbs.

While brushing is more annoying than illegal, personal security is the main concern of customers who don't know how the senders obtained their names, addresses and other personal information. Customer information could have been stolen and sold to the vendor from third-party sellers. Several cases were reported to have bought items from Chinese Amazon vendor sites prior to the shipments. If vendors are not careful of state laws, owners of unsolicited products could be legally responsible for possession of contraband products.

Sites like Amazon are looking into the issue, but have yet to figure out how to combat the scam. In order to avoid purchasing products with fake reviews from brushing scams, customers should check for reviews of the same product on several other sites to verify quality.

This was last updated in March 2018

Continue Reading About brushing scam

SearchNetworking
SearchSecurity
  • man in the browser (MitB)

    Man in the browser (MitB) is a security attack where the perpetrator installs a Trojan horse on the victim's computer that is ...

  • Patch Tuesday

    Patch Tuesday is the unofficial name of Microsoft's monthly scheduled release of security fixes for the Windows operating system ...

  • parameter tampering

    Parameter tampering is a type of web-based cyber attack in which certain parameters in a URL are changed without a user's ...

SearchCIO
  • e-business (electronic business)

    E-business (electronic business) is the conduct of business processes on the internet.

  • business resilience

    Business resilience is the ability an organization has to quickly adapt to disruptions while maintaining continuous business ...

  • chief procurement officer (CPO)

    The chief procurement officer, or CPO, leads an organization's procurement department and oversees the acquisitions of goods and ...

SearchHRSoftware
SearchCustomerExperience
  • first call resolution (FCR)

    First call resolution (FCR) is when customer service agents properly address a customer's needs the first time they call.

  • customer intelligence (CI)

    Customer intelligence (CI) is the process of collecting and analyzing detailed customer data from internal and external sources ...

  • clickstream data (clickstream analytics)

    Clickstream data and clickstream analytics are the processes involved in collecting, analyzing and reporting aggregate data about...

Close