Paul DeGroot

Principal Consultant -

Pica Communications -


Paul DeGroot is widely acknowledged as one of the world's leading experts on Microsoft licensing principles, policies, and strategies. Now principal consultant at Pica Communications, he previously led development of licensing analysis at Directions on Microsoft, an independent analyst firm.

Paul has also covered Microsoft's sales channels and support programs, giving his customers deep insight into the people and incentives behind Microsoft's sales organization. Prior to joining Directions in 1999, he offered content development and consulting services to telecom and software companies and was managing editor of the Southam New Media Center in Canada.

As a technology journalist and analyst, Paul has covered the IT industry for more than 25 years.