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Salesforce's acquisition of Cimulate to boost AI shopping
Agentforce Commerce is the beneficiary of Salesforce's latest startup buy.
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Salesforce layoffs continue as high-ranking executives leave
Salesforce lays off more, turnover hits the top echelons, and Benioff's ICE wisecracks draw fire from the employees who remain.
Evaluate
Enterprise IT's shrinking margin for error on major decisions
As dependencies pile up, enterprise software decisions lock in earlier than leaders expect -- reducing flexibility across platforms, systems and architectures.
Evaluate
Call center vs. contact center: What's the difference?
Call centers focus on voice support, while contact centers manage customer interactions across channels using shared data, automation and AI to shape modern CX strategies.
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Marketing & Sales News
Salesforce's acquisition of Cimulate to boost AI shopping
Agentforce Commerce is the beneficiary of Salesforce's latest startup buy.
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E-Commerce
Visual search optimizes images, improves customer reach
E-commerce professionals and CX leaders should follow certain visual search strategies to improve online product visibility and customer engagement.
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Customer Service & Contact Center Evaluate
Salesforce layoffs continue as high-ranking executives leave
Salesforce lays off more, turnover hits the top echelons, and Benioff's ICE wisecracks draw fire from the employees who remain.
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Customer Experience Management Evaluate
Enterprise IT's shrinking margin for error on major decisions
As dependencies pile up, enterprise software decisions lock in earlier than leaders expect -- reducing flexibility across platforms, systems and architectures.
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Customer Data Management Evaluate
Customer interaction analytics spurs better business results
Collect, dissect and act on customer interaction data. Integrate it with different company departments, especially the C-suite. And watch out for privacy issues.
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CRM Tools & Strategy Evaluate
Why enterprise AI is becoming a governance issue
As teams plan for the year ahead, AI decisions are shifting away from capability questions and toward ownership, control and accountability.
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Salesforce layoffs continue as high-ranking executives leave
Salesforce lays off more, turnover hits the top echelons, and Benioff's ICE wisecracks draw fire from the employees who remain.
-
Enterprise IT's shrinking margin for error on major decisions
-
Call center vs. contact center: What's the difference?
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Top 19 contact center platforms of 2026
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Problem Solve
8 challenges customer success teams face
Effective customer success improves retention and growth, but many teams struggle to understand customers' goals, create a smooth onboarding process and align with sales teams.
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The top challenges of influencer marketing and their solutions
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Contact center fraud: How to detect and prevent it
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Why contact centers have high turnover and how to combat it
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Manage
8 contact center challenges and how to address them
Modern contact centers face persistent challenges around customer expectations, staffing and data access. Addressing them requires more than incremental operational fixes.
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Top field service management software platforms for 2026
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7 customer experience trends to know in 2026
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Contact center back-end integrations drive revenue growth
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Customer Experience Basics
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Get Started
What agentic commerce means for CXOs and B2B buying
Agentic commerce, like ChatGPT shopping, could streamline B2B product procurement. But enterprise infrastructure, security and purchasing validation processes need to be figured out.
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Get Started
What are virtual agents and how are they being used?
A virtual agent is an AI-powered software application or service that interacts with humans or other digital systems in a human-like manner, most often using natural language.
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Get Started
Customer acquisition cost (CAC): How to calculate and reduce it
Customer acquisition cost (CAC) is the cost associated with convincing a consumer to buy your product or service, including research, marketing and advertising costs.
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The history and evolution of CRM
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The evolution of chatbots and generative AI
Vendor Resources
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Marketing and sales
Salesforce's acquisition of Cimulate to boost AI shopping
Agentforce Commerce is the beneficiary of Salesforce's latest startup buy.
-
Customer experience management
Vendors hawk everything AI; retailers take measured approach
The vendors will build it, but will the retailers come?
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Marketing and sales
Slackbot's agentic AI makeover gives users their copilot
Slack's chat assistant morphs into an agent.
Search Customer Experience Definitions
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- Customer acquisition cost (CAC): How to calculate and reduce it
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- What is field service management (FSM)?
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- What is quality of experience (QoE or QoX)?
- What is voice of the customer? A guide to VOC Strategy