Don Fluckinger
Senior Reporter, CIO | LinkedInDon Fluckinger is a veteran B2B technology journalist with more than three decades of experience covering enterprise IT, digital experience, end-user computing, and content management. As senior news writer at Informa TechTarget, he reports on technologies that help businesses improve customer and employee experiences, translating complex industry developments into clear, practical analysis for IT and business decision-makers. Fluckinger's background spans technology reporting, editing, manuscript development, social media promotion, and CEO interviews, giving him a broad perspective on how enterprise technology is researched, explained, and adopted. He has been recognized with TechTarget’s Writer of the Year honors and both regional and national "AZBEE" awards from the American Society of Business Publication Editors. Fluckinger earned a bachelor's degree in journalism from Ohio University. Don adheres to TechTarget's Editorial Ethics Policy.
722 articles by Don Fluckinger
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Forget tokenmaxxing: IT leaders want AI that’s worth the cost
Oct. 27, 2026 -
Contact center AI isn’t making the work disappear
Oct. 23, 2026 -
Salesforce bets $5.66B on Braze to sharpen Marketing Cloud
Oct. 21, 2026 -
OpenText wants to orchestrate its own AI, not run the whole show
Oct. 20, 2026 -
Customer service faces a new customer: Personal AI agents
Oct. 16, 2026 -
Workday expands agentic AI automation for HR teams
Oct. 13, 2026 -
Webex Dialog targets long-tail customer relationships with AI
Oct. 7, 2026 -
Upcoming SAP CX features to focus on content and marketing AI
Oct. 6, 2026 -
Outcomes-based AI pricing works in theory -- but in practice?
Oct. 2, 2026 -
Salesforce CCaaS to be released globally, adds workforce management
Sept. 25, 2026 -
More Salesforce ICE protests at Dreamforce; buyers remain unmoved
Sept. 22, 2026 -
HubSpot adds AI CRM intelligence layer, marketing AI
Sept. 16, 2026 -
Salesforce AI agent governance, development key themes at Dreamforce
Sept. 15, 2026 -
Salesforce Enterprise AI Harness latest salvo aimed at ServiceNow
Sept. 11, 2026 -
Genesys banks on AI customer service agents -- and their orchestration
Sept. 3, 2026 -
Adobe in Slack: Access content, production tools from Slackbot
Sept. 2, 2026 -
Salesforce-Anthropic integration expanded, begets ‘Claudeforce’
Aug. 27, 2026 -
Salesforce broadens headless offering for agentic AI access
Aug. 24, 2026 -
Adobe releases AI search product catalog optimization tool
July 28, 2026 -
All agentic AI data access, orchestration hinges on these two standards
July 27, 2026 -
Acquia talks how vibe coding, Hermes agents build the next content AI
July 21, 2026 -
World leaders confront AI layoffs; more in store for contact centers
July 15, 2026 -
Oracle AI agent builder brings no-code, low-code and pro-code together
July 14, 2026 -
The AI handshake: More MCP interoperability for Salesforce’s Slackbot
July 8, 2026 -
Customer service AI pricing just turned into the biggest shell game
July 2, 2026
