Richard Boardman

Founder -

Mareeba CRM Consulting -


Richard Boardman is a poacher turned gamekeeper. He worked for a couple of major CRM vendors in the UK, but concerned at the CRM industry's focus on selling software rather than delivering genuine business solutions, he set up the independent consultancy, Mareeba. Mareeba is a non-software selling, vendor neutral consulting firm, focused exclusively on helping organizations transform performance through the more effective use of CRM software.

Based just outside London in the UK, Richard is an MBA and has worked in the industry for 13 years, and been involved in over 300 CRM implementations. He's an active columnist and author of the controversial 'CRM Consultant' blog. When he's not getting his hands dirty on CRM implementations, he's a very active ultra-runner and triathlete.